Marketing, Strategy
February 13, 2020
My Favorite Apps for Creating Social Media Content
My Favorite Apps for Creating Social Media Content

By Ivie Ndep

Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social media tools that help you to create content with ease? In this blog post, I’m going to share my top fun and often easy to use apps.

Source: Snapseed

Ready to jump in?


Snapseed is an all-purpose photo editor for image corrections and enhancements and is one of the most popular photo editing apps on iPhone, PC, and android. This app is easy to use but at the same time offers a powerful collection of tools. It is a great app for picture editing. One of my favorite tools on the app is “white balance”. It allows you to enhance your photo by applying different color temperatures and tint.

Preview App

Source: Preview App

Get your Instagram aesthetic on point with the Preview App. The preview app is great for designing your Instagram feed. It allows you to move and arrange photos around before they are posted on Instagram. It also has great filter and editing tools for enhancing pictures. The paid version allows you to transform your feed with one-click filters. You can also analyze your top hashtags and save your favorite hashtag groups which saves you time.


One tool that I highly recommend and use all the time daily is Canva. I really love Canva. It’s a great tool that is free with a paid option as well. Whether you are a student working on a presentation, an influencer creating a media kit, or a social media manager creating social content, Canva has it all. It’s a one-stop shop. Canva app provides hundreds of free templates that you can use to create awesome graphics in a matter of seconds. It’s easy to grab a pre-made design and customize it. You can change the design to match your brand colors or to your own personal color preferences.


VSCO has been a game-changer for me in terms of the quality of the pictures I use on Instagram. It offers a far more sophisticated editing package than you will find built into your phone or on Instagram. It has a great range of adjustments and presets (photo filters). Users have the option of customizing these presets or making their own. I


Source: SongBird Marketing Communications

love this app because the presets are customizable and will make your Instagram feed beautiful.


There are so many apps out there to help you create your Instagram stories and make them irresistible. My favorite for this, though, is the Unfold app, which is an editor’s choice app in the app store. Unfold is a simple but powerful app for designing Instagram stories.  It allows you to create beautiful and engaging stories for Instagram with minimal themed templates and creative layouts. The app allows you to style and edit multiple stories and is fully loaded with hundreds of templates, text tools, filters, effects, stickers, and more. The app allows you transform plain Instagram stories into beautiful storyboards.

For Marketers, the ability to create beautiful visuals for social media quickly and easily is a must. The apps shared are just a few of the many apps out there to help create content with ease.

What is your go-to app for creating social media content?  Share with us.

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