The short answer: Neither Influencer Marketing nor Traditional Marketing is better than the other. The long answer is a bit more involved.
Before I can fully answer the question, we should look at the definitions of Influencer Marketing and Traditional Marketing.
Influencer Marketing is when you engage individuals (usually on social media) who have large communities of loyal followers to help build brand awareness and sell your products/services.
Traditional Marketing refers to marketing channels that have been used for years – think of things that predate the social media boom. Traditional marketing channels are things like direct mail, email marketing, non-digital advertising, print media, broadcast media, sampling, and all of the other “analog” tactics you can think of.
Influencer Marketing: Pros and Cons
Traditional Marketing: Pros and Cons
How to make your marketing REALLY successful
Here is the thing… Influencer marketing on its own is OK. Traditional marketing on its own is OK. But, influencer marketing and traditional marketing together is amazing. If you put them together and you create a strategy that pulls on the strengths of both, then you have the potential to have a highly engaging, highly successful marketing strategy.
You should strive to create a good balance between all forms of marketing as long as they make sense for your target audience. Before you launch a new marketing strategy, sit down to ask yourself tough questions about how your audience likes to interact with brands, who they trust the most, and what makes sense for your brand personality, the time resources you have available to you, and your budget. Then build out a winning strategy from there.
If you’re not sure where to start, or you don’t know how to make the most of your budget, feel free to give us a call and we can help!