While there are companies that have been around for hundreds of years, Harvard Business Review found that the average lifespan of a company is about 18 years, and this can be even shorter when considering small business and start-ups. So how do you make it past this fateful lifespan? And more importantly, what are you […]
Strategy
July 24, 2014
A business plan is one of the most important things you will ever create for your business. As a start-up, it helps to outline your pathway to a sustained profit. As an established business, keeping your business plan up to date and revisiting it on a regular basis keeps you on track. Measure your achievements […]
July 10, 2014
We hear so many people talking about launching a “provocative marketing & PR campaign”, but what does that really mean? Contrary to popular belief, it’s not just about sex, It’s not just about raising eyebrows, and it definitely does not mean being blatantly offensive. The key is to make your audience sit up and take […]
July 3, 2014
It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use social media, but it becomes a precarious balancing act with regards to time and resources. Often, social media is the first thing to be left out of […]
June 26, 2014
Having worked both with industry pros who have been in business for over 15 years as well as the new generation of marketing and PR professionals, I have been privy to the difference in approach that both brings to the table. When creating a Marketing and PR strategy, it is important to integrate both approaches […]
June 12, 2014
Walking down the street, it is hard to miss all of the cars sporting flag embellishments and sports bars and pubs proudly hang flags showing where their loyalties lie. With the World Cup kicking off (no pun intended), it doesn’t matter where you are, you will see or hear about this global event. There are […]
June 5, 2014
The way any organization handles a crisis (it doesn’t really matter what size) can tell a lot about the team and the way things are run on a day to day basis. Crisis situations are a turning point and you either end up facing the right direction or the wrong way where you walk all […]
May 29, 2014
A good, integrated marketing strategy is essential to organizations at all stages of the brand lifecycle. Leaders create and implement individual campaigns that are designed to showcase the brand, individual products, and key characteristics and messaging for specific audiences. When we put together so many campaigns for the same organization, sometimes it is easy to […]
May 22, 2014
There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This is the time where you need to take a step back and evaluate your goals and where you would […]
May 8, 2014
In a world where DIY is encouraged, and everyone claims they are an expert (do your due diligence before you hire someone!), the internet is a key component of research and knowledge. When considering marketing strategy development, if you rely solely on this information, it is more than likely that you will run into some […]