By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you don’t need a big budget to get big returns on your investment. Get Digital Up Your Game (and Engagement) on Social Media Social media […]
Strategy
April 1, 2021
By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing that I say time and time again to entrepreneurs is “nobody can buy your stuff if they don’t know you exist”. Unfortunately for many businesses, […]
March 25, 2021
By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-ending roller coaster in the difficult times. And it’s during those times that you need the support of like-minded individuals to lean on. “Community over competition” embodies […]
March 18, 2021
By Felicia Guthrie Looking for ways to stand out among your competitors – big and small? As a small business owner, it can be tough to compete with the “big guys” and your smaller competition alike, even now, when so many are urging for consumers to #ShopLocal. It can also seem intimidating when you have […]
March 4, 2021
By Trevor Shorte The goal of any marketing strategy is to get the attention of your ideal customer. That person who is interested in you and your business, believes that you can solve whatever problem they have, happily pays you for your services, and sings your praises to everyone they encounter. Unfortunately, there isn’t some […]
February 25, 2021
By Candace Huntly Gone are the days when your product or service was likely one of few in the industry and all you had to do with flash it in front of your customer and spout off the features and benefits to make a sale (hello, door to door salesman!). Of course, that is an […]
February 18, 2021
By Felicia Guthrie There are many ways that your favourite brands and businesses appeal and connect to you through marketing and one of the key ways is through psychology. They may use certain colours to convey a feeling or quality, they may use social proof (like having influencers promote their products), they may use scarcity […]
February 11, 2021
By Candace Huntly Valentine’s Day… Galentine’s Day… Singles Appreciation Day… Whatever you want to call it, February thrusts relationships into the spotlight. On social media, it can seem like an endless stream of cute DIY snacks and crafts, gift ideas, and a mass, coordinated effort to use red, pink, and white in visual content. Beyond […]
February 4, 2021
By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are looking to buy something, regardless of whether it’s a small or big-ticket item, trust is an important factor in the decision-making process. I’ve talked […]
January 28, 2021
By Candace Huntly It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as you gain traction. This can be beneficial for a number of different reasons: It gives you a bit more time to test your product and tweak your strategy […]