By Candace Huntly Last year will forever be known as a year for adapting. Adapting in your personal life. Adapting in your professional life. Adapting your business strategy. You name it, we all had to adapt in 2020. As we move closer to what we are all hoping will be a new normal that is […]
Strategy
January 14, 2021
January 7, 2021
By Trevor Shorte No matter what kind of business you have there is one universal truth that you will have to accept. Everything that you need to do to create a viable business requires money. This leaves you with two choices when it comes to funding your business… do it yourself or get money from […]
December 31, 2020
By Candace Huntly There is no in between when it comes to setting New Year’s resolutions. You either accomplish them or you don’t. The same can be said about your marketing for the new year. You either do it or you don’t. If you take the time to build a 2021 marketing strategy, wouldn’t you […]
December 17, 2020
By Felicia Guthrie It’s that time again, the end of the year. Do you feel like 2020 has felt like the longest and shortest year all at once?! Anyway, I’m excited to share a few of my favourite marketing and advertising campaigns of 2020 – so let’s do this! KFC – A Recipe for Seduction […]
December 10, 2020
By Candace Huntly Every year we talk about getting ready for the next year like someone is going to flip a switch and all of a sudden it is going to be a new year, fresh start, clean slate… The reality is, when the first seconds of the day happen on January 1st, the fresh […]
December 3, 2020
By Trevor Shorte I recently had the privilege to present a workshop on Entrepreneurship to a group of high school students. They were an intelligent, curious group that asked great questions and I was impressed by their interest in becoming entrepreneurs. When I was their age, if you had told me that I would be […]
November 26, 2020
By Felicia Guthrie Taking the leap into entrepreneurship can be both exciting and intimidating, and whether you’ve taken the plunge already or you’re just thinking of it, it’s good to know what you’re getting yourself into. It’s not easy work and you’ll face a lot of challenges along the way. While most of these will […]
November 19, 2020
By Candace Huntly Rule #1: There are no rules Take what you have heard about entrepreneurship and set it aside. Your experience will be different from those around you. There is no magic bullet to get you to successful entrepreneurship faster. Sure, owning a business may come more naturally to some entrepreneurs. But they still […]
November 12, 2020
By Candace Huntly Entrepreneurial burnout is a very real issue. It doesn’t happen overnight. It is usually a slow burn brought on by prolonged stress where your behaviours, energy, and mindset shifts. Before entrepreneurial burnout can affect your business negatively, it’s best to identify some of the ways you will be affected personally. Here are […]
November 5, 2020
By Trevor Shorte If you ask 10 different Business and Marketing experts what are the key questions that an entrepreneur must ask themselves before launching a business, you’re likely going to get 10 different answers. Some of the questions you would probably see: What are my goals as an entrepreneur? Most entrepreneurs find it difficult […]