By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplished, now is also a great time to learn something new or brush up on your knowledge. Many of the top marketing apps cover online or social […]
Strategy
March 19, 2020
By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]
March 12, 2020
By Candace Huntly March break is around the corner and that means that summer is a quick hop, skip, and a jump away. Kids are out of school, parents work reduced hours (as much as possible), some families take vacations, and summer behaviours start to creep in as everyone gets ready to slow down and […]
March 5, 2020
By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyond just delivering your products and services to consumers. If you are trying to build your business on social media, you must create connections […]
February 27, 2020
By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, and leave a lasting impression. Many of my favourite marketing campaigns inspire a strong emotional response, they’re moving, and sometimes they’re humorous. Let’s take a look at some of my […]
February 20, 2020
By Candace Huntly According to Merriam-Webster Dictionary, a meme (pronounced “meem”) is “an idea, behavior, style, or usage that spreads from person to person within a culture.” It can also be defined as “an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially […]
February 13, 2020
By Ivie Ndep Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social media tools that help you to create content with ease? In this blog post, I’m going to share my top fun and often easy to use […]
February 7, 2020
By Candace Huntly In the past few years, there has been a huge shift in how brands market to parents. It’s not surprising considering how much parenting has changed in general. Marketing campaigns used to focus on this unattainable picture of the perfect parent, whether it was a mom immediately postpartum – in full “woke […]
January 30, 2020
By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between. Some platforms, such as Twitter, will even allow you to filter trending topics based on your location. Why are trending topics valuable to a small business […]
January 23, 2020
By Ivie Ndep TikTok is the hottest new platform that marketers are trying to figure out. As a business, you may be wondering how to use TikTok for your Marketing. TikTok is the place to be for brands targeting Gen Z and the next generation of consumers. TikTok is where it’s happening. TikTok generates millions […]