Strategy

Content Creation: 5 Ways To Work Smarter Across Platforms
Marketing, Strategy
May 21, 2020
Content Creation: 5 Ways To Work Smarter Across Platforms

By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It is important to be more efficient working on content so you can spend more time on your business. There are so many ways to make content creation a […]

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How to overcome your fear of selling
Business, Entrepreneurship, Strategy
May 14, 2020
How to overcome your fear of selling

By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alone. Selling is a big part of being an entrepreneur, but most people don’t know that they already have the tools they need […]

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7 ways to change up your content strategy during COVID-19
Marketing, Strategy
May 7, 2020
7 ways to change up your content strategy during COVID-19

By Candace Huntly While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be asking what is going on with your marketing strategy. Specifically, what kind of content are you putting out there? Has your content strategy changed since the start […]

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Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories

By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In this beginner’s guide to Instagram Stories, we will walk through the basics of using Stories and give a few tips on using it for business. Let’s […]

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8 questions to ask yourself before creating an Instagram strategy
Marketing, Strategy
April 9, 2020
8 questions to ask yourself before creating an Instagram strategy

By Candace Huntly Have you waded in the Instagram waters yet for your business? It doesn’t make sense for every business, but if your audience is on Instagram and you aren’t, then you should probably start putting together a strategy. It might seem a little daunting. Where do you even start? Well, you can definitely […]

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Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home

By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplished, now is also a great time to learn something new or brush up on your knowledge. Many of the top marketing apps cover online or social […]

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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic

By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]

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Strategies for marketing to parents when they are busy – and vacationing – this summer
Marketing, Parents, Strategy
March 12, 2020
Strategies for marketing to parents when they are busy – and vacationing – this summer

By Candace Huntly March break is around the corner and that means that summer is a quick hop, skip, and a jump away. Kids are out of school, parents work reduced hours (as much as possible), some families take vacations, and summer behaviours start to creep in as everyone gets ready to slow down and […]

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The Importance of Building a Community on Social Media
Marketing, Strategy
March 5, 2020
The Importance of Building a Community on Social Media

By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyond just delivering your products and services to consumers. If you are trying to build your business on social media, you must create connections […]

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My favourite marketing campaigns of all time
Marketing, Strategy
February 27, 2020
My favourite marketing campaigns of all time

By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, and leave a lasting impression. Many of my favourite marketing campaigns inspire a strong emotional response, they’re moving, and sometimes they’re humorous. Let’s take a look at some of my […]

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