Strategy

5 Brands that are using TikTok creatively
Marketing, Strategy
January 23, 2020
5 Brands that are using TikTok creatively

By Ivie Ndep TikTok is the hottest new platform that marketers are trying to figure out. As a business, you may be wondering how to use TikTok for your Marketing. TikTok is the place to be for brands targeting Gen Z and the next generation of consumers. TikTok is where it’s happening. TikTok generates millions […]

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All About TikTok: What’s this viral platform and how can you use it?
Marketing, Strategy
January 9, 2020
All About TikTok: What’s this viral platform and how can you use it?

By Ivie Ndep What’s the hullabaloo about TikTok anyway? TikTok is currently one of the most interesting, fun, creative, and popular social media apps out there today. The platform is owned by ByteDance, a Beijing company founded in 2012 by Zhang Yiming. It is one of the fastest-growing social media platforms and currently has over […]

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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns

By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]

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My favourite marketing campaigns from 2019
Business, Marketing, Strategy
December 5, 2019
My favourite marketing campaigns from 2019

By Felicia Guthrie As 2019 winds down, I’m taking a look at my favourite marketing campaigns over the year. Here are my top four picks and why I loved them! The Bell – A Taco Bell Hotel and Resort In late spring/early summer, the fast food giant took over a Palm Springs hotel for a […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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5 reasons why people are drawn to Instagram
Marketing, Strategy
November 7, 2019
5 reasons why people are drawn to Instagram

By Felicia Guthrie Instagram is one of the most popular social media platforms, in fact, Sprout Social reported that it is the third most popular platform with 1 billion monthly active users, but what is it about the platform that draws us in? If you’re not yet on Instagram, if you are an aspiring marketer, […]

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6 ways to build a winning thought leadership strategy
Business, Public Relations, Strategy
October 31, 2019
6 ways to build a winning thought leadership strategy

By Candace Huntly It’s always nice to be top of mind because someone thinks you’re good at what you do. Whether you offer a service like sleep training for tired parents, photography, or legal services for small businesses, or you offer a product like natural skin care products, non-alcoholic beer, or wearable art, chances are […]

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3 Female Thought Leaders you don’t know enough about
Business, Entrepreneurship, Strategy
October 10, 2019
3 Female Thought Leaders you don’t know enough about

By Felicia Guthrie We recently shared a blog highlighting the differences between influencers and thought leaders, to catch you up to speed, a thought leader is someone who focuses on being the go-to expert in their field. You may be familiar with thought leaders like Gary Vaynerchuck or Seth Godin, but who are the women […]

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