Strategy

Debunking 4 popular social media myths
Business, Marketing, Public Relations, Strategy
May 23, 2019
Debunking 4 popular social media myths

By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media platforms. Since there’s a massive number of users, and social media is so commonly used, some may approach social media marketing as if it’s a no brainer – easy […]

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7 things you’re doing wrong on social media and how to change
Marketing, Strategy
May 2, 2019
7 things you’re doing wrong on social media and how to change

By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media users worldwide in 2019. While many people and small businesses think that anyone can run their social media accounts, it’s important for the person coordinating your accounts to […]

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10 Marketing tactics that aren’t worth the money…
Business, Marketing, Strategy
April 25, 2019
10 Marketing tactics that aren’t worth the money…

A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people know who you are. Without customers, you won’t have a business at all. We have all heard the saying “you have to spend money to make money,” […]

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Instagram Secrets: Setting up your small business brand on Instagram
Marketing, Strategy
February 28, 2019
Instagram Secrets: Setting up your small business brand on Instagram

If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty, but where do you start? Today, we’re covering how to build your small business brand on Instagram.  #1: Strategy & Research As with all strategies, it’s […]

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How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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Instagram secrets: 8 ways to get more Instagram followers
Business, Marketing, Strategy
February 7, 2019
Instagram secrets: 8 ways to get more Instagram followers

There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a million followers, but little to no engagement. You might think you can just engage any one of those companies that guarantee to get you followers, but beware because, […]

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How Brands are Breaking from Traditional Super Bowl Ads
Marketing, Public Relations, Strategy
January 31, 2019
How Brands are Breaking from Traditional Super Bowl Ads

By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also excited to see how brands are changing up the classic Super Bowl Commercial. Two brands breaking from traditional ads are Olay and Skittles. In the past, Super Bowl ads […]

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Marketing, PR, or Sales: Which comes first?
Business, Marketing, Public Relations, Strategy
January 24, 2019
Marketing, PR, or Sales: Which comes first?

This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one participant on the other. The larger group felt that marketing strategy clearly had to come first. One voice said that PR came first. At SongBird, we […]

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How to choose the right social media platform for your business
Entrepreneurship, Marketing, Strategy
January 17, 2019
How to choose the right social media platform for your business

By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small business however, simply choosing which social media platform to be present on can seem like a daunting task. In previous blogs, such as our Social […]

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How to recover from a bad marketing year
Business, Marketing, Public Relations, Strategy
December 15, 2018
How to recover from a bad marketing year

It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you just had a bad marketing year. While it can be frustrating because a bad marketing year will negatively affect your sales, it doesn’t […]

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