By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them make their buying decisions. The buyer journey has evolved, and people are spending time researching you and your company online, before they even decide to […]
Strategy
July 29, 2021
By Candace Huntly Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital marketing strategies were a lifeline for so many businesses. So what happens now that we can see the light at the end of the tunnel? […]
July 22, 2021
By Felicia Guthrie I think most of us can agree we love summer, right? So why not bring some of the summer fun into your summer marketing strategy as well? Plus, it’s a great opportunity to refresh your strategy and try something new, and exciting. If you’re ready to heat things up this summer, keep […]
July 15, 2021
By Candace Huntly We have had a taste of what the post-apocalyptic – I mean post-pandemic economy will look like. It’s time to spread your creative wings as business owner and marketer to really take advantage of all the good summer vibes as businesses are allowed to reopen all over. It’s time for a great […]
July 8, 2021
By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboard accessories, summer might not be the best time for you to be able to get the attention of your target audience with your message. If […]
June 24, 2021
By Candace Huntly There is so much noise out there. Between ads on TV, radio, billboards, product shots in movies, and paid social, content marketing for blogs and social media, experiential marketing, and so much more… your customers are tasked with sifting through a lot every day. To combat all of the noise, brands try […]
June 17, 2021
By Felicia Guthrie As a small business owner, it’s inevitable that you will face challenges. If you’re considering social media as part of your marketing strategy, you’ll face challenges unique to each social platform and the process it takes to grow your community. Let’s take a look at a 3 of the most common challenges […]
June 3, 2021
By Trevor Shorte There’s an old African proverb that says “It takes a village to raise a child” which means that a child is better off when the entire community plays a part in raising and teaching it. The same thing can be said of creating and building your startup. The beginning of a business […]
May 27, 2021
By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growing pains, growth spurts, that awkward period where you are “just trying to find yourself” (you know the one)… And then once you actually figure out […]
May 20, 2021
By Felicia Guthrie Are you tracking your social media metrics? Whether you’re tracking social media metrics already or you haven’t started yet, it’s important to note why they matter and which analytics matter most. If you have a particular goal in mind – and you certainly should for social media – it’s important to track […]