You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The question is, are you using this wildly popular form of marketing yet? While influencer marketing isn’t for every brand, you should seriously consider including it as part of […]
Strategy
July 4, 2019
By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. Influencer marketing is a form of marketing that places focus on people who are influential on social media rather than placing focus on the target market. Influencer […]
June 27, 2019
We have already talked about WHY you should be on Twitter for business… But, beyond just signing up for an account, how can you make sure that you don’t waste your time creating content that doesn’t get seen by anyone? You can create a strategy, but how do you know if the strategy you’re building […]
June 13, 2019
Twitter often gets a bad rap. There is a whole group of people out there who think it’s irrelevant… but keep in mind that not every social media platform will work for every audience. Just like Twitter might be irrelevant to onegroup, Snapchat might be irrelevant to another. Twitter for business can be an important […]
May 30, 2019
Are you on Instagram for business? Is it working for you? If you are on it but it’s not working, you have to ask yourself a couple of questions. First, is it the right social media platform for your business? If you don’t have a highly visual element to your business or if you are […]
May 23, 2019
By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media platforms. Since there’s a massive number of users, and social media is so commonly used, some may approach social media marketing as if it’s a no brainer – easy […]
May 2, 2019
By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media users worldwide in 2019. While many people and small businesses think that anyone can run their social media accounts, it’s important for the person coordinating your accounts to […]
April 25, 2019
A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people know who you are. Without customers, you won’t have a business at all. We have all heard the saying “you have to spend money to make money,” […]
February 28, 2019
If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty, but where do you start? Today, we’re covering how to build your small business brand on Instagram. #1: Strategy & Research As with all strategies, it’s […]
February 14, 2019
By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]