By Candace Huntly It’s that time of year again… where people look at marketers like we’re insane because we’re planning our holiday marketing strategies while the summer is still blazing hot. The reality is you should be thinking about what’s coming next a few months in advance. And if you plan on doing any holiday […]
Strategy
August 6, 2020
By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your business. If you’ve never heard of it before, in a nutshell, the 4 Ps of Marketing encompass the main pillars of your marketing strategy: Product, Price, […]
July 30, 2020
By Candace Huntly For a while, everyone was talking about Millennials like we were the only thing worth living for as marketers. Now, with over 2.4 billion individuals making up Generation Z (born between 1995 and 2010), they are certainly giving us something to talk about instead. They are fiercely independent and value privacy (as […]
July 16, 2020
by Candace Huntly At the start of 2020, over there were over 3.8 billion active social media users in the world. While 90% of Millennials consider themselves active social media users, 79% of Millennials use social media multiple times per day, choosing to spend their time on multiple platforms. Instagram and Facebook are the most […]
July 2, 2020
By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through […]
June 25, 2020
By Candace Huntly Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website is important, it’s not enough to just set up your site and hope that people will come. You need an eCommerce strategy to set you up for success. […]
June 11, 2020
By Candace Huntly Even though things are starting to open up again, it might be a while before people feel 100% comfortable shopping around in a store. If you have a storefront and you haven’t already explored setting up shop online, it’s better late than never! If you already have an eCommerce store set up, […]
June 4, 2020
By Ivie Ndep Video is a powerful tool for engaging with your target audience. It is a powerful medium for storytelling and connecting with your audience. In 2019, video content accounted for 80 of all consumer internet traffic. Consumers use video to make decisions on what to buy – and who to buy from. Video […]
May 21, 2020
By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It is important to be more efficient working on content so you can spend more time on your business. There are so many ways to make content creation a […]
May 14, 2020
By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alone. Selling is a big part of being an entrepreneur, but most people don’t know that they already have the tools they need […]