Strategy

3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing

By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be happy with the results you are getting because you haven’t taken the time to actually do the foundational work to set yourself up for success. If you […]

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10 things to ask before hiring a marketing agency
Business, Strategy
October 8, 2020
10 things to ask before hiring a marketing agency

By Candace Huntly The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There are a lot of factors that go into making this decision. In the end, you need to do what is best for your […]

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These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
Marketing, Strategy
October 1, 2020
These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy

By Trevor Shorte When you talk about persuasion, most people think along the lines of someone using some kind of Jedi Mind trick to get you to buy into whatever they are telling you. But there is actually a scientific principle at work and when done right, it can do wonders for your marketing efforts.  […]

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5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic

By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and centre during the height of the COVID-19 pandemic. So which blogging trends will remain with us post-COVID? Well, let’s take a look! Create Value In order to […]

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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business

Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be on your radar when it comes to your marketing strategy. So, if you feel a bit stuck on making a final decision, check out: 5 […]

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5 things you can do to kickstart your brand marketing
Business, Marketing, Strategy
September 3, 2020
5 things you can do to kickstart your brand marketing

By Trevor Shorte We are living in unprecedented times right now. There are so many things that are happening all around us and it seems like there’s no end in sight. The one constant for business owners is trying to figure out how to keep their business moving in a forward direction. A while back […]

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5 lessons to learn from past popular holiday marketing campaigns
Business, Marketing, Strategy
August 27, 2020
5 lessons to learn from past popular holiday marketing campaigns

By Bukunmi Ogunrosoye The holiday season is approaching, and brands need to be ready. There is no time better than now to start thinking about your holiday marketing campaigns – plus preparing early will set you up for success and decrease the likelihood of a mad rush at the end. So, as you plan an […]

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2020 Holiday marketing checklist
Marketing, Strategy
August 20, 2020
2020 Holiday marketing checklist

By Candace Huntly As you prepare for your 2020 holiday marketing strategy, it’s important to recognize that 2020 has thrown a lot of curve balls our way (understatement of the year). As a business owner – or someone that manages the marketing strategy for a business – you need to have all of those changes […]

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Holiday marketing during a pandemic
Marketing, Strategy
August 13, 2020
Holiday marketing during a pandemic

By Candace Huntly It’s that time of year again… where people look at marketers like we’re insane because we’re planning our holiday marketing strategies while the summer is still blazing hot. The reality is you should be thinking about what’s coming next a few months in advance. And if you plan on doing any holiday […]

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The 4 Ps of Marketing
Marketing, Strategy
August 6, 2020
The 4 Ps of Marketing

By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your business. If you’ve never heard of it before, in a nutshell, the 4 Ps of Marketing encompass the main pillars of your marketing strategy: Product, Price, […]

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