Public Relations

4 reasons why you should be doing influencer marketing
Marketing, Public Relations, Strategy
July 11, 2019
4 reasons why you should be doing influencer marketing

You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The question is, are you using this wildly popular form of marketing yet? While influencer marketing isn’t for every brand, you should seriously consider including it as part of […]

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Who are micro-influencers and why are they effective?
Marketing, Public Relations, Strategy
July 4, 2019
Who are micro-influencers and why are they effective?

By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. Influencer marketing is a form of marketing that places focus on people who are influential on social media rather than placing focus on the target market. Influencer […]

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Instagram Secrets: How to create a consistent and beautiful Instagram business profile
Marketing, Public Relations, Strategy
May 30, 2019
Instagram Secrets: How to create a consistent and beautiful Instagram business profile

Are you on Instagram for business? Is it working for you? If you are on it but it’s not working, you have to ask yourself a couple of questions. First, is it the right social media platform for your business? If you don’t have a highly visual element to your business or if you are […]

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Debunking 4 popular social media myths
Business, Marketing, Public Relations, Strategy
May 23, 2019
Debunking 4 popular social media myths

By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media platforms. Since there’s a massive number of users, and social media is so commonly used, some may approach social media marketing as if it’s a no brainer – easy […]

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How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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How Brands are Breaking from Traditional Super Bowl Ads
Marketing, Public Relations, Strategy
January 31, 2019
How Brands are Breaking from Traditional Super Bowl Ads

By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also excited to see how brands are changing up the classic Super Bowl Commercial. Two brands breaking from traditional ads are Olay and Skittles. In the past, Super Bowl ads […]

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Marketing, PR, or Sales: Which comes first?
Business, Marketing, Public Relations, Strategy
January 24, 2019
Marketing, PR, or Sales: Which comes first?

This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one participant on the other. The larger group felt that marketing strategy clearly had to come first. One voice said that PR came first. At SongBird, we […]

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How to recover from a bad marketing year
Business, Marketing, Public Relations, Strategy
December 15, 2018
How to recover from a bad marketing year

It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you just had a bad marketing year. While it can be frustrating because a bad marketing year will negatively affect your sales, it doesn’t […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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9 Types of social media content your brand could be creating right now
Marketing, Public Relations, Strategy
July 19, 2018
9 Types of social media content your brand could be creating right now

We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both your target audience and your established community. And social media makes it possible to do this instantly while keeping significant control over your brand’s message and […]

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