Public Relations

4 eCommerce trends on social media
Marketing, Public Relations
June 18, 2020
4 eCommerce trends on social media

By Ivie Ndep As social distancing continues, people are spending even more time on their phones than before. According to Later, screen time has increased by 18%. Online shopping has also increased in the last few weeks. Social commerce is becoming an increasingly important channel in online shopping and social media’s immense popularity and influence […]

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How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well

By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to expand reach. If you are using Instagram without hashtags, then you’re missing out on engagement on your posts. Hashtags are basically keywords – like SEO for […]

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5 Ways to find trending topics on social media
Marketing, Public Relations, Strategy
January 30, 2020
5 Ways to find trending topics on social media

By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between. Some platforms, such as Twitter, will even allow you to filter trending topics based on your location. Why are trending topics valuable to a small business […]

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The dark world of fake social media popularity
Marketing, Public Relations
January 17, 2020
The dark world of fake social media popularity

By Candace Huntly Have you ever posted to Instagram only to check every 5 or 10 minutes to see if anyone has liked your photo? Have you ever looked at the Instagram profile of your favourite influencers and wished your life looked more like theirs than your own? As a brand or influencer, do you […]

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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns

By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]

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6 ways to build a winning thought leadership strategy
Business, Public Relations, Strategy
October 31, 2019
6 ways to build a winning thought leadership strategy

By Candace Huntly It’s always nice to be top of mind because someone thinks you’re good at what you do. Whether you offer a service like sleep training for tired parents, photography, or legal services for small businesses, or you offer a product like natural skin care products, non-alcoholic beer, or wearable art, chances are […]

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What’s the difference between an influencer and a thought leader?
Marketing, Public Relations, Strategy
October 3, 2019
What’s the difference between an influencer and a thought leader?

Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strategies will start trending. The question is… Are you using these new strategies in the best way possible? And when it comes to influencers and thought leaders, what’s the difference? […]

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Our favourite PR Fails so far in 2019
Business, Marketing, Public Relations, Strategy
September 19, 2019
Our favourite PR Fails so far in 2019

No one is perfect – and that includes the people behind some of your favourite brands. Mistakes will be made. However, there are some PR fails that could easily be avoided with a little forethought into the strategy behind them. Here are three PR fails and how they could have been avoided (AKA don’t make […]

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Biggest Ad Blunders of 2019 (so far) and How to Avoid Them
Business, Marketing, Public Relations, Strategy
September 12, 2019
Biggest Ad Blunders of 2019 (so far) and How to Avoid Them

By Felicia Guthrie Creating an ad campaign as a small business can be tricky as you may not have anyone with marketing or advertising experience. Heck, even the big guys get it wrong sometimes and they have huge marketing, advertising and PR teams behind them. Mistakes (ad blunders), whether it’s in direction, imagery, tone, or […]

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Does brand reputation matter in 2019?
Business, Marketing, Public Relations
August 8, 2019
Does brand reputation matter in 2019?

Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so much access to information, increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users, they are questioning […]

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