Public Relations

Debunking 4 popular social media myths
Business, Marketing, Public Relations, Strategy
May 23, 2019
Debunking 4 popular social media myths

By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media platforms. Since there’s a massive number of users, and social media is so commonly used, some may approach social media marketing as if it’s a no brainer – easy […]

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How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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How Brands are Breaking from Traditional Super Bowl Ads
Marketing, Public Relations, Strategy
January 31, 2019
How Brands are Breaking from Traditional Super Bowl Ads

By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also excited to see how brands are changing up the classic Super Bowl Commercial. Two brands breaking from traditional ads are Olay and Skittles. In the past, Super Bowl ads […]

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Marketing, PR, or Sales: Which comes first?
Business, Marketing, Public Relations, Strategy
January 24, 2019
Marketing, PR, or Sales: Which comes first?

This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one participant on the other. The larger group felt that marketing strategy clearly had to come first. One voice said that PR came first. At SongBird, we […]

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How to recover from a bad marketing year
Business, Marketing, Public Relations, Strategy
December 15, 2018
How to recover from a bad marketing year

It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you just had a bad marketing year. While it can be frustrating because a bad marketing year will negatively affect your sales, it doesn’t […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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9 Types of social media content your brand could be creating right now
Marketing, Public Relations, Strategy
July 19, 2018
9 Types of social media content your brand could be creating right now

We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both your target audience and your established community. And social media makes it possible to do this instantly while keeping significant control over your brand’s message and […]

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Public relations frequently asked questions
Public Relations
May 17, 2018
Public relations frequently asked questions

We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things to so many people, and we have compiled some of the most common questions we get about PR.   Q: What is public relations? A: We define […]

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5 things about marketing to millennial moms you should know
Marketing, Parents, Public Relations, Strategy
April 12, 2018
5 things about marketing to millennial moms you should know

We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market will keep growing. That being said, with growth brings change, especially when it comes to age groups. Millennials have been a hot topic for a while now. In fact, the overall trend is shifting to discussions […]

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Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly

Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which means doing things a bit different than your competitors. This can lead to some strange marketing tactics. Some of these marketing tactics are successful, […]

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