Marketing

Content Creation: 5 Ways To Work Smarter Across Platforms
Marketing, Strategy
May 21, 2020
Content Creation: 5 Ways To Work Smarter Across Platforms

By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It is important to be more efficient working on content so you can spend more time on your business. There are so many ways to make content creation a […]

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7 ways to change up your content strategy during COVID-19
Marketing, Strategy
May 7, 2020
7 ways to change up your content strategy during COVID-19

By Candace Huntly While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be asking what is going on with your marketing strategy. Specifically, what kind of content are you putting out there? Has your content strategy changed since the start […]

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Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories

By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In this beginner’s guide to Instagram Stories, we will walk through the basics of using Stories and give a few tips on using it for business. Let’s […]

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6 ways to market to parents on Instagram
Marketing, Parents
April 23, 2020
6 ways to market to parents on Instagram

By Candace Huntly It’s no secret that Instagram is a great way to market a product to parents. But that doesn’t mean that it will be easy. Marketing to parents on Instagram takes more than just setting up an Instagram profile and getting a few influencers to talk about your product. You need to get […]

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How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well

By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to expand reach. If you are using Instagram without hashtags, then you’re missing out on engagement on your posts. Hashtags are basically keywords – like SEO for […]

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8 questions to ask yourself before creating an Instagram strategy
Marketing, Strategy
April 9, 2020
8 questions to ask yourself before creating an Instagram strategy

By Candace Huntly Have you waded in the Instagram waters yet for your business? It doesn’t make sense for every business, but if your audience is on Instagram and you aren’t, then you should probably start putting together a strategy. It might seem a little daunting. Where do you even start? Well, you can definitely […]

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How to design your Instagram feed
Marketing
April 2, 2020
How to design your Instagram feed

By Ivie Ndep According to Forbes you only have 7 seconds to make a first impression. It is very important that your Instagram feed (the main pictures on your Instagram profile) looks creative and appealing. As a brand or business, you want people to spend time on your feed, so it only makes sense that […]

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Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home

By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplished, now is also a great time to learn something new or brush up on your knowledge. Many of the top marketing apps cover online or social […]

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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic

By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]

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Strategies for marketing to parents when they are busy – and vacationing – this summer
Marketing, Parents, Strategy
March 12, 2020
Strategies for marketing to parents when they are busy – and vacationing – this summer

By Candace Huntly March break is around the corner and that means that summer is a quick hop, skip, and a jump away. Kids are out of school, parents work reduced hours (as much as possible), some families take vacations, and summer behaviours start to creep in as everyone gets ready to slow down and […]

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