Marketing

Part 2: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 8, 2021
Part 2: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you don’t need a big budget to get big returns on your investment. Get Digital Up Your Game (and Engagement) on Social Media Social media […]

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Part 1: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 1, 2021
Part 1: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing that I say time and time again to entrepreneurs is “nobody can buy your stuff if they don’t know you exist”. Unfortunately for many businesses, […]

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6 tips to stand out from your competitors
Business, Marketing, Strategy
March 18, 2021
6 tips to stand out from your competitors

By Felicia Guthrie Looking for ways to stand out among your competitors – big and small? As a small business owner, it can be tough to compete with the “big guys” and your smaller competition alike, even now, when so many are urging for consumers to #ShopLocal. It can also seem intimidating when you have […]

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7 things you can learn about marketing your business from your competitors
Business, Marketing, Strategy
March 4, 2021
7 things you can learn about marketing your business from your competitors

By Trevor Shorte The goal of any marketing strategy is to get the attention of your ideal customer. That person who is interested in you and your business, believes that you can solve whatever problem they have, happily pays you for your services, and sings your praises to everyone they encounter. Unfortunately, there isn’t some […]

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Emotional Marketing: What is it and why you should be using it
Marketing, Strategy
February 25, 2021
Emotional Marketing: What is it and why you should be using it

By Candace Huntly Gone are the days when your product or service was likely one of few in the industry and all you had to do with flash it in front of your customer and spout off the features and benefits to make a sale (hello, door to door salesman!). Of course, that is an […]

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5 emotional triggers in marketing
Business, Marketing, Strategy
February 18, 2021
5 emotional triggers in marketing

By Felicia Guthrie There are many ways that your favourite brands and businesses appeal and connect to you through marketing and one of the key ways is through psychology. They may use certain colours to convey a feeling or quality, they may use social proof (like having influencers promote their products), they may use scarcity […]

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4 Types of customer relationships and how they affect your brand
Business, Marketing, Strategy
February 11, 2021
4 Types of customer relationships and how they affect your brand

By Candace Huntly Valentine’s Day… Galentine’s Day… Singles Appreciation Day… Whatever you want to call it, February thrusts relationships into the spotlight. On social media, it can seem like an endless stream of cute DIY snacks and crafts, gift ideas, and a mass, coordinated effort to use red, pink, and white in visual content. Beyond […]

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How to add to your marketing strategy without overworking yourself
Business, Entrepreneurship, Marketing, Strategy
January 28, 2021
How to add to your marketing strategy without overworking yourself

By Candace Huntly It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as you gain traction. This can be beneficial for a number of different reasons: It gives you a bit more time to test your product and tweak your strategy […]

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How to grow your business on TikTok
Marketing, Strategy
January 21, 2021
How to grow your business on TikTok

By Felicia Guthrie TikTok is hugely popular right now. In fact there are 800 million active users worldwide. Wow, right? But before you run to create your TikTok account, you may want to ask yourself if it’s right for your business. forty-one percent of users are between 16 – 24 years old, howeverusers of other […]

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6 Ways to adapt to changing customer needs in 2021
Business, Marketing, Strategy
January 14, 2021
6 Ways to adapt to changing customer needs in 2021

By Candace Huntly Last year will forever be known as a year for adapting. Adapting in your personal life. Adapting in your professional life. Adapting your business strategy. You name it, we all had to adapt in 2020. As we move closer to what we are all hoping will be a new normal that is […]

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