Marketing

What is Social Selling?
Business, Marketing, Strategy
August 5, 2021
What is Social Selling?

By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them make their buying decisions. The buyer journey has evolved, and people are spending time researching you and your company online, before they even decide to […]

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4 reasons not to give up on your digital marketing just yet
Marketing, Strategy
July 29, 2021
4 reasons not to give up on your digital marketing just yet

By Candace Huntly Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital marketing strategies were a lifeline for so many businesses. So what happens now that we can see the light at the end of the tunnel? […]

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Fun online summer marketing ideas
Marketing, Strategy
July 22, 2021
Fun online summer marketing ideas

By Felicia Guthrie I think most of us can agree we love summer, right? So why not bring some of the summer fun into your summer marketing strategy as well? Plus, it’s a great opportunity to refresh your strategy and try something new, and exciting. If you’re ready to heat things up this summer, keep […]

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Summer Marketing: Pandemic Edition
Marketing, Strategy
July 15, 2021
Summer Marketing: Pandemic Edition

By Candace Huntly We have had a taste of what the post-apocalyptic – I mean post-pandemic economy will look like. It’s time to spread your creative wings as business owner and marketer to really take advantage of all the good summer vibes as businesses are allowed to reopen all over. It’s time for a great […]

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4 reasons to stop forcing creative marketing and start focusing on your customers
Marketing, Strategy
June 24, 2021
4 reasons to stop forcing creative marketing and start focusing on your customers

By Candace Huntly There is so much noise out there. Between ads on TV, radio, billboards, product shots in movies, and paid social, content marketing for blogs and social media, experiential marketing, and so much more… your customers are tasked with sifting through a lot every day. To combat all of the noise, brands try […]

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3 social media challenges and how to overcome them
Marketing, Strategy
June 17, 2021
3 social media challenges and how to overcome them

By Felicia Guthrie As a small business owner, it’s inevitable that you will face challenges. If you’re considering social media as part of your marketing strategy, you’ll face challenges unique to each social platform and the process it takes to grow your community. Let’s take a look at a 3 of the most common challenges […]

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6 ways to come up with unique marketing ideas
Marketing
June 10, 2021
6 ways to come up with unique marketing ideas

By Candace Huntly From the beginning, humans have been using persuasion to try to sell their wares. Marketing has been a “thing” for a long time. The big question is how do you keep everything fresh? How do you keep coming up with those million-dollar ideas? (Or at least hundred- or thousand-dollar ideas that will […]

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Marketing at every stage of the business life cycle
Business, Marketing, Strategy
May 27, 2021
Marketing at every stage of the business life cycle

By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growing pains, growth spurts, that awkward period where you are “just trying to find yourself” (you know the one)… And then once you actually figure out […]

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Social media metrics: Vanity metrics vs growth metrics
Marketing, Strategy
May 20, 2021
Social media metrics: Vanity metrics vs growth metrics

By Felicia Guthrie Are you tracking your social media metrics? Whether you’re tracking social media metrics already or you haven’t started yet, it’s important to note why they matter and which analytics matter most. If you have a particular goal in mind – and you certainly should for social media – it’s important to track […]

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Marketing tactics: Short-term vs. long-term
Marketing, Strategy
May 13, 2021
Marketing tactics: Short-term vs. long-term

By Candace Huntly Marketing is marketing… right? Well, if we’re going to talk about it, then the answer needs to be a bit more nuanced. For example, within your business, you should have both short-term and long-term goals. The same goes for your marketing – and that will affect the types of marketing tactics that […]

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