Marketing

6 Ways to adapt to changing customer needs in 2021
Business, Marketing, Strategy
January 14, 2021
6 Ways to adapt to changing customer needs in 2021

By Candace Huntly Last year will forever be known as a year for adapting. Adapting in your personal life. Adapting in your professional life. Adapting your business strategy. You name it, we all had to adapt in 2020. As we move closer to what we are all hoping will be a new normal that is […]

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How to stay on track with your 2021 marketing
Marketing, Strategy
December 31, 2020
How to stay on track with your 2021 marketing

By Candace Huntly There is no in between when it comes to setting New Year’s resolutions. You either accomplish them or you don’t. The same can be said about your marketing for the new year. You either do it or you don’t. If you take the time to build a 2021 marketing strategy, wouldn’t you […]

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My favourite campaigns of 2020 and what small businesses can learn from their success
Marketing, Strategy
December 17, 2020
My favourite campaigns of 2020 and what small businesses can learn from their success

By Felicia Guthrie It’s that time again, the end of the year. Do you feel like 2020 has felt like the longest and shortest year all at once?! Anyway, I’m excited to share a few of my favourite marketing and advertising campaigns of 2020 – so let’s do this! KFC – A Recipe for Seduction […]

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Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next

By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it takes actual work. If you’re putting in the work but feel like you’re not seeing the results you were hoping for, it can […]

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3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing

By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be happy with the results you are getting because you haven’t taken the time to actually do the foundational work to set yourself up for success. If you […]

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These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
Marketing, Strategy
October 1, 2020
These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy

By Trevor Shorte When you talk about persuasion, most people think along the lines of someone using some kind of Jedi Mind trick to get you to buy into whatever they are telling you. But there is actually a scientific principle at work and when done right, it can do wonders for your marketing efforts.  […]

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5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic

By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and centre during the height of the COVID-19 pandemic. So which blogging trends will remain with us post-COVID? Well, let’s take a look! Create Value In order to […]

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My “Foolproof” blogging method to get over writer’s block
Marketing
September 17, 2020
My “Foolproof” blogging method to get over writer’s block

By Candace Huntly Is writer’s block holding you back from launching a successful business blog? If it is, you definitely aren’t alone. One of the ways to get over writer’s block is to create a blogging process. This is the 6-step process I use to write pretty much every blog I write. The key is […]

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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business

Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be on your radar when it comes to your marketing strategy. So, if you feel a bit stuck on making a final decision, check out: 5 […]

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5 things you can do to kickstart your brand marketing
Business, Marketing, Strategy
September 3, 2020
5 things you can do to kickstart your brand marketing

By Trevor Shorte We are living in unprecedented times right now. There are so many things that are happening all around us and it seems like there’s no end in sight. The one constant for business owners is trying to figure out how to keep their business moving in a forward direction. A while back […]

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