Entrepreneurship

3 things you need to know about small business influencer marketing
Entrepreneurship, Marketing, Strategy
October 21, 2021
3 things you need to know about small business influencer marketing

Are you a small business owner who’s been wanting to work with influencers? Not sure what that means for your small business or even where to start? Eight out of 10 consumers have made a purchase based on a recommendation from an influencer, so, it comes as no surprise that many businesses want to work […]

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Can a small business survive without social media?
Entrepreneurship, Marketing, Strategy
October 14, 2021
Can a small business survive without social media?

By Candace Huntly Can your small business survive without social media? I would answer a verrry tentative maybe. While there are pros and cons to getting active on social media with your business (just like any strategy you choose, BTW!), you need to make sure that you are making the right decision for you and […]

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Customer Service vs Customer Experience – Which is Better?
Business, Entrepreneurship, Strategy
October 7, 2021
Customer Service vs Customer Experience – Which is Better?

By Trevor Shorte It’s the start of Small Business Month (officially it’s supposed to be for one week but unofficially, it lasts the entire month!) so we wanted to tackle a topic that is of great importance, especially to small businesses. I’ve mentioned this before but if you can’t find people to give you money […]

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3 Reasons to Start a Business in the Summer
Business, Entrepreneurship, Strategy
July 8, 2021
3 Reasons to Start a Business in the Summer

By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboard accessories, summer might not be the best time for you to be able to get the attention of your target audience with your message. If […]

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6 steps to turn your idea into a business
Business, Entrepreneurship, Strategy
May 6, 2021
6 steps to turn your idea into a business

By Trevor Shorte I was recently asked about what advice I would give to someone who wanted to start a business. For me, the answer would start like this: “Are you sure that this is something that you want to do? The concept of starting a business is easy… you have a product/service that people […]

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Part 2: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 8, 2021
Part 2: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you don’t need a big budget to get big returns on your investment. Get Digital Up Your Game (and Engagement) on Social Media Social media […]

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Part 1: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 1, 2021
Part 1: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing that I say time and time again to entrepreneurs is “nobody can buy your stuff if they don’t know you exist”. Unfortunately for many businesses, […]

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5 reasons we need community over competition in entrepreneurship
Business, Entrepreneurship, Strategy
March 25, 2021
5 reasons we need community over competition in entrepreneurship

By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-ending roller coaster in the difficult times. And it’s during those times that you need the support of like-minded individuals to lean on. “Community over competition” embodies […]

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5 woman entrepreneurs with genius practical business ideas
Entrepreneurship
March 11, 2021
5 woman entrepreneurs with genius practical business ideas

By Candace Huntly We just celebrated International Women’s Day, but I think it’s important to celebrate the achievements of incredible women every day. So we’re keeping the momentum going. It’s no secret that woman-owned businesses have been hit hardest during the pandemic – most likely due to the fact that woman entrepreneurs tend to own […]

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5 ways to earn trust to fuel your sales
Business, Entrepreneurship, Strategy
February 4, 2021
5 ways to earn trust to fuel your sales

By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are looking to buy something, regardless of whether it’s a small or big-ticket item, trust is an important factor in the decision-making process. I’ve talked […]

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