Entrepreneurship

3 Reasons to Start a Business in the Summer
Business, Entrepreneurship, Strategy
July 8, 2021
3 Reasons to Start a Business in the Summer

By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboard accessories, summer might not be the best time for you to be able to get the attention of your target audience with your message. If […]

No Comment 0
6 steps to turn your idea into a business
Business, Entrepreneurship, Strategy
May 6, 2021
6 steps to turn your idea into a business

By Trevor Shorte I was recently asked about what advice I would give to someone who wanted to start a business. For me, the answer would start like this: “Are you sure that this is something that you want to do? The concept of starting a business is easy… you have a product/service that people […]

No Comment 0
Part 2: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 8, 2021
Part 2: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you don’t need a big budget to get big returns on your investment. Get Digital Up Your Game (and Engagement) on Social Media Social media […]

No Comment 0
Part 1: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 1, 2021
Part 1: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing that I say time and time again to entrepreneurs is “nobody can buy your stuff if they don’t know you exist”. Unfortunately for many businesses, […]

No Comment 0
5 reasons we need community over competition in entrepreneurship
Business, Entrepreneurship, Strategy
March 25, 2021
5 reasons we need community over competition in entrepreneurship

By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-ending roller coaster in the difficult times. And it’s during those times that you need the support of like-minded individuals to lean on. “Community over competition” embodies […]

No Comment 0
5 woman entrepreneurs with genius practical business ideas
Entrepreneurship
March 11, 2021
5 woman entrepreneurs with genius practical business ideas

By Candace Huntly We just celebrated International Women’s Day, but I think it’s important to celebrate the achievements of incredible women every day. So we’re keeping the momentum going. It’s no secret that woman-owned businesses have been hit hardest during the pandemic – most likely due to the fact that woman entrepreneurs tend to own […]

No Comment 0
5 ways to earn trust to fuel your sales
Business, Entrepreneurship, Strategy
February 4, 2021
5 ways to earn trust to fuel your sales

By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are looking to buy something, regardless of whether it’s a small or big-ticket item, trust is an important factor in the decision-making process. I’ve talked […]

No Comment 0
How to add to your marketing strategy without overworking yourself
Business, Entrepreneurship, Marketing, Strategy
January 28, 2021
How to add to your marketing strategy without overworking yourself

By Candace Huntly It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as you gain traction. This can be beneficial for a number of different reasons: It gives you a bit more time to test your product and tweak your strategy […]

No Comment 0
4 Ways to Fund Your Business
Business, Entrepreneurship, Strategy
January 7, 2021
4 Ways to Fund Your Business

By Trevor Shorte No matter what kind of business you have there is one universal truth that you will have to accept.  Everything that you need to do to create a viable business requires money. This leaves you with two choices when it comes to funding your business… do it yourself or get money from […]

No Comment 0
How to get your 2021 marketing strategy ready
Business, Entrepreneurship, Strategy
December 10, 2020
How to get your 2021 marketing strategy ready

By Candace Huntly Every year we talk about getting ready for the next year like someone is going to flip a switch and all of a sudden it is going to be a new year, fresh start, clean slate… The reality is, when the first seconds of the day happen on January 1st, the fresh […]

No Comment 0