Entrepreneurship

How to overcome your fear of selling
Business, Entrepreneurship, Strategy
May 14, 2020
How to overcome your fear of selling

By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alone. Selling is a big part of being an entrepreneur, but most people don’t know that they already have the tools they need […]

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Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home

By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplished, now is also a great time to learn something new or brush up on your knowledge. Many of the top marketing apps cover online or social […]

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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic

By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]

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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter

By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons, especially if the holiday season is a valuable time for your industry, after all it’s a major consumer holiday. When you add any employees you may […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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What you can learn about entrepreneurship from The Terminator
Entrepreneurship
October 24, 2019
What you can learn about entrepreneurship from The Terminator

By Felicia Guthrie You can learn a lot from unconventional places. Movies, television, and other popular culture elements can all contain little nuggets of wisdom. Today we’ll be looking at one of my favourite franchises, The Terminator films, particularly the first two, and what you can learn about entrepreneurship from them. “I’ll Be Back” One […]

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3 Female Thought Leaders you don’t know enough about
Business, Entrepreneurship, Strategy
October 10, 2019
3 Female Thought Leaders you don’t know enough about

By Felicia Guthrie We recently shared a blog highlighting the differences between influencers and thought leaders, to catch you up to speed, a thought leader is someone who focuses on being the go-to expert in their field. You may be familiar with thought leaders like Gary Vaynerchuck or Seth Godin, but who are the women […]

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Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019

By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]

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4 ways you might be getting too personal with your business social media
Business, Entrepreneurship, Marketing, Strategy
September 5, 2019
4 ways you might be getting too personal with your business social media

In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]

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