Business

9 things you need to do to get your business ready for 2022
Business, Entrepreneurship, Strategy
November 25, 2021
9 things you need to do to get your business ready for 2022

By Candace Huntly December is around the corner and that means that 2022 is coming fast and furious.  As the year comes to a close, it’s important to take a moment to look at how you are going to approach the new year. Here are 9 things to consider that will help you shape your […]

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3 Reminders that entrepreneurship success doesn’t happen overnight
Business, Entrepreneurship
November 18, 2021
3 Reminders that entrepreneurship success doesn’t happen overnight

By Felicia Guthrie As an entrepreneur, there are likely going to be days, weeks, months, even years, when you feel like you’re toiling away with little reward. You may see other entrepreneurs reaching huge milestones, maybe even achieving “overnight success.” While it can feel like everyone is going viral or blowing up overnight, the reality […]

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3 entrepreneurs who started small and built empires
Business, Entrepreneurship
November 4, 2021
3 entrepreneurs who started small and built empires

By Felicia Guthrie There are lots of entrepreneurs who started small and built empires. You’re probably familiar with a handful of them, like Steve Jobs, Steve Wozniak, Bill Gates, and Mark Zuckerberg. Today, I wanted to focus on a few entrepreneurs whose names may be a little less known, but whose businesses are major today. […]

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Small Business Marketing Checklist
Business, Entrepreneurship, Marketing, Strategy
October 28, 2021
Small Business Marketing Checklist

  By Candace Huntly It’s no secret that we love small businesses at SongBird. It’s also no secret that starting a business is hard and the ride is more like a roller coaster than a glide to the top. Just because you are just getting started – or you think you’re too small – doesn’t […]

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Customer Service vs Customer Experience – Which is Better?
Business, Entrepreneurship, Strategy
October 7, 2021
Customer Service vs Customer Experience – Which is Better?

By Trevor Shorte It’s the start of Small Business Month (officially it’s supposed to be for one week but unofficially, it lasts the entire month!) so we wanted to tackle a topic that is of great importance, especially to small businesses. I’ve mentioned this before but if you can’t find people to give you money […]

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3 Consumer Trends to Look Out For This Holiday Season
Business, Marketing, Strategy
September 2, 2021
3 Consumer Trends to Look Out For This Holiday Season

By Trevor Shorte Are you thinking of Black Friday yet? If you’ve been in business for any amount of time, it’s hard to ignore the impact of the Holiday Selling Season. For some businesses, it’s the time of year that they literally can make more revenue between October to December then they did for the […]

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What is Social Selling?
Business, Marketing, Strategy
August 5, 2021
What is Social Selling?

By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them make their buying decisions. The buyer journey has evolved, and people are spending time researching you and your company online, before they even decide to […]

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3 Reasons to Start a Business in the Summer
Business, Entrepreneurship, Strategy
July 8, 2021
3 Reasons to Start a Business in the Summer

By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboard accessories, summer might not be the best time for you to be able to get the attention of your target audience with your message. If […]

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Marketing at every stage of the business life cycle
Business, Marketing, Strategy
May 27, 2021
Marketing at every stage of the business life cycle

By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growing pains, growth spurts, that awkward period where you are “just trying to find yourself” (you know the one)… And then once you actually figure out […]

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6 steps to turn your idea into a business
Business, Entrepreneurship, Strategy
May 6, 2021
6 steps to turn your idea into a business

By Trevor Shorte I was recently asked about what advice I would give to someone who wanted to start a business. For me, the answer would start like this: “Are you sure that this is something that you want to do? The concept of starting a business is easy… you have a product/service that people […]

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