Business

5 things you can do to kickstart your brand marketing
Business, Marketing, Strategy
September 3, 2020
5 things you can do to kickstart your brand marketing

By Trevor Shorte We are living in unprecedented times right now. There are so many things that are happening all around us and it seems like there’s no end in sight. The one constant for business owners is trying to figure out how to keep their business moving in a forward direction. A while back […]

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5 lessons to learn from past popular holiday marketing campaigns
Business, Marketing, Strategy
August 27, 2020
5 lessons to learn from past popular holiday marketing campaigns

By Bukunmi Ogunrosoye The holiday season is approaching, and brands need to be ready. There is no time better than now to start thinking about your holiday marketing campaigns – plus preparing early will set you up for success and decrease the likelihood of a mad rush at the end. So, as you plan an […]

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5 ways to create a successful eCommerce strategy
Business, Strategy
June 25, 2020
5 ways to create a successful eCommerce strategy

By Candace Huntly Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website is important, it’s not enough to just set up your site and hope that people will come. You need an eCommerce strategy to set you up for success. […]

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Setting up your path to purchase for eCommerce
Business, Strategy
June 11, 2020
Setting up your path to purchase for eCommerce

By Candace Huntly Even though things are starting to open up again, it might be a while before people feel 100% comfortable shopping around in a store. If you have a storefront and you haven’t already explored setting up shop online, it’s better late than never! If you already have an eCommerce store set up, […]

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How to overcome your fear of selling
Business, Entrepreneurship, Strategy
May 14, 2020
How to overcome your fear of selling

By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alone. Selling is a big part of being an entrepreneur, but most people don’t know that they already have the tools they need […]

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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic

By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]

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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter

By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons, especially if the holiday season is a valuable time for your industry, after all it’s a major consumer holiday. When you add any employees you may […]

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My favourite marketing campaigns from 2019
Business, Marketing, Strategy
December 5, 2019
My favourite marketing campaigns from 2019

By Felicia Guthrie As 2019 winds down, I’m taking a look at my favourite marketing campaigns over the year. Here are my top four picks and why I loved them! The Bell – A Taco Bell Hotel and Resort In late spring/early summer, the fast food giant took over a Palm Springs hotel for a […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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