Songbird Marketing

How To Speak Marketing
Marketing
April 23, 2015
How To Speak Marketing

We’ve all been in THOSE meetings where you have either brought in a third party consultant to help out with growing the business through marketing – and they just don’t get you – or perhaps it’s an eager co-worker who likes to show off their wide-ranging vocabulary. It’s the dreaded marketing jargon showdown. The person […]

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Marketing Camapaigns: These are a few of our favourite things
Marketing
April 9, 2015
Marketing Camapaigns: These are a few of our favourite things

Spring is in the air, so we thought we’d talk about some of our favourite things at the office… when it comes to marketing campaigns. With all the great campaign ideas percolating in every industry, the challenge we have for all business owners and entrepreneurs is to think outside of the box. It’s important to […]

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4 Things Your Mom Taught You About Business (And You Didn’t Know It)
Business, Entrepreneurship, Marketing
April 2, 2015
4 Things Your Mom Taught You About Business (And You Didn’t Know It)

Disclaimer: This isn’t a weird and twisted “your mom” joke. If you were looking for that, try here. Although, we don’t in any way condone jokes about moms… They’re kind of mean, and most of the time she’s not there to defend herself. Growing up there were so many times that we got annoyed with […]

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Shallow Marketing Should Be One of the 7 Deadly Sins
Marketing
March 26, 2015
Shallow Marketing Should Be One of the 7 Deadly Sins

Have you looked at your latest marketing efforts? Really looked? Was it something you just pulled together out of necessity, but it hasn’t really had a lasting impact because you didn’t take into account the overall business strategy? You want to make sure that you don’t look at your marketing strategy as existing in a […]

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Marketing: Can you afford not to do it?
Business, Marketing, Strategy
March 19, 2015
Marketing: Can you afford not to do it?

At one point or another, every entrepreneur has looked at their budget and felt that “something’s gotta go.” More often than not, they look at the price tag to get a great marketing campaign off the ground and think one of three things: It’s way too expensive for marketing. I am just going to start […]

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Communication Builds Trust: Use Your Words
Business
March 12, 2015
Communication Builds Trust: Use Your Words

Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your words.” Communication is key to so many aspects of business success, but most importantly, building trust. Let’s take a look at three different types of relationships […]

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Stuck In A Rut: 4 Questions To Fix Entrepreneurship Tunnel-Vision
Business, Entrepreneurship, Strategy
February 26, 2015
Stuck In A Rut: 4 Questions To Fix Entrepreneurship Tunnel-Vision

Being stuck in a rut can be a dangerous place when it comes to being an entrepreneur. It likely means you aren’t tapping into your business’ full potential, which means capped growth, or even worse – shutting down business. Your biggest enemy when starting up a new business (or when you are even past start […]

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Ideation: Getting around the buzzword to the ideas
Strategy
February 19, 2015
Ideation: Getting around the buzzword to the ideas

So, you want to come up with the next big thing? Here’s a little secret – well two of them: First, don’t set out to come up with the next big thing; second, don’t go it alone. If you lead a team, I am sure you have said something to effect of “we need fresh […]

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Five Brands That Capitalize on Emotion and Sentiment
Business, Marketing
February 12, 2015
Five Brands That Capitalize on Emotion and Sentiment

With Valentine’s Day right around the corner, it got me thinking about brands and how they capitalize on sentiment and emotions like love. For many brands, it’s almost like Valentine’s Day is all year ‘round! The thing to remember as business owners, marketing professionals, sales reps, etc., is that everything you do when it comes […]

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