By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media platforms. Since there’s a massive number of users, and social media is so commonly used, some may approach social media marketing as if it’s a no brainer – easy […]
Candace
May 2, 2019
By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media users worldwide in 2019. While many people and small businesses think that anyone can run their social media accounts, it’s important for the person coordinating your accounts to […]
April 25, 2019
A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people know who you are. Without customers, you won’t have a business at all. We have all heard the saying “you have to spend money to make money,” […]
February 28, 2019
If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty, but where do you start? Today, we’re covering how to build your small business brand on Instagram. #1: Strategy & Research As with all strategies, it’s […]
February 14, 2019
By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]
February 7, 2019
There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a million followers, but little to no engagement. You might think you can just engage any one of those companies that guarantee to get you followers, but beware because, […]
January 31, 2019
By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also excited to see how brands are changing up the classic Super Bowl Commercial. Two brands breaking from traditional ads are Olay and Skittles. In the past, Super Bowl ads […]
January 24, 2019
This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one participant on the other. The larger group felt that marketing strategy clearly had to come first. One voice said that PR came first. At SongBird, we […]
January 17, 2019
By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small business however, simply choosing which social media platform to be present on can seem like a daunting task. In previous blogs, such as our Social […]
December 27, 2018
We’re busy working on some amazing things for 2019! Keep coming back to the blog each week for tips and tricks for businesses to level up when it comes to marketing and strategy! Let us know what topics you would like to hear about in the comments below. And if you have specific challenges, feel […]