Candace

Holiday PR packages: Dos and Don’ts
Uncategorized
September 16, 2021
Holiday PR packages: Dos and Don’ts

By Felicia Guthrie We’re in the last few days of summer and although Halloween candy and decorations have just began trickling into stores that doesn’t mean it’s too early to start thinking of the holidays, in fact, many brands have already planned their holiday launches, campaigns, and promos! Don’t worry though, it’s not too late! […]

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5 questions to ask about your holiday marketing strategy
Marketing, Strategy
September 9, 2021
5 questions to ask about your holiday marketing strategy

By Candace Huntly If you read our blog from last week (or you know me at all), you know that we are already talking about holiday marketing! I can’t lie. I love everything about the holidays and planning for the holidays (except maybe the obsession with pumpkin spice everything that starts in the fall… 😬). […]

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3 Consumer Trends to Look Out For This Holiday Season
Business, Marketing, Strategy
September 2, 2021
3 Consumer Trends to Look Out For This Holiday Season

By Trevor Shorte Are you thinking of Black Friday yet? If you’ve been in business for any amount of time, it’s hard to ignore the impact of the Holiday Selling Season. For some businesses, it’s the time of year that they literally can make more revenue between October to December then they did for the […]

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4 Things your agency won’t tell you about social media
Marketing
August 26, 2021
4 Things your agency won’t tell you about social media

By Candace Huntly Social media isn’t new. It’s been around. It’s evolved. It continues to change… And marketers have to adapt at every step of the way. While some brands prefer to work with an agency or a freelance consultant to get social media done, others prefer to take a DIY approach. Neither approach is […]

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4 ways to incorporate social media challenges
Marketing
August 19, 2021
4 ways to incorporate social media challenges

By Felicia Guthrie Is your small business on social media? Do you want to inject some more fun and personality into your social media strategy?  Do you want to utilize social media to build connections with your target audience? If you answered yes to all of these questions, incorporating social media challenges into your social […]

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3 secrets to not letting social media get overwhelming
Marketing
August 12, 2021
3 secrets to not letting social media get overwhelming

By Candace Huntly Social media can get overwhelming for the best of us. From building a strategy to creating content, daily engagement, keeping up with trends, and everything in between, there is a lot to manage. While some brands have a full team of social media experts and content creators to keep the wheels turning, […]

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What is Social Selling?
Business, Marketing, Strategy
August 5, 2021
What is Social Selling?

By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them make their buying decisions. The buyer journey has evolved, and people are spending time researching you and your company online, before they even decide to […]

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4 reasons not to give up on your digital marketing just yet
Marketing, Strategy
July 29, 2021
4 reasons not to give up on your digital marketing just yet

By Candace Huntly Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital marketing strategies were a lifeline for so many businesses. So what happens now that we can see the light at the end of the tunnel? […]

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Fun online summer marketing ideas
Marketing, Strategy
July 22, 2021
Fun online summer marketing ideas

By Felicia Guthrie I think most of us can agree we love summer, right? So why not bring some of the summer fun into your summer marketing strategy as well? Plus, it’s a great opportunity to refresh your strategy and try something new, and exciting. If you’re ready to heat things up this summer, keep […]

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Summer Marketing: Pandemic Edition
Marketing, Strategy
July 15, 2021
Summer Marketing: Pandemic Edition

By Candace Huntly We have had a taste of what the post-apocalyptic – I mean post-pandemic economy will look like. It’s time to spread your creative wings as business owner and marketer to really take advantage of all the good summer vibes as businesses are allowed to reopen all over. It’s time for a great […]

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