Candace

5 Brands that are using TikTok creatively
Marketing, Strategy
January 23, 2020
5 Brands that are using TikTok creatively

By Ivie Ndep TikTok is the hottest new platform that marketers are trying to figure out. As a business, you may be wondering how to use TikTok for your Marketing. TikTok is the place to be for brands targeting Gen Z and the next generation of consumers. TikTok is where it’s happening. TikTok generates millions […]

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The dark world of fake social media popularity
Marketing, Public Relations
January 17, 2020
The dark world of fake social media popularity

By Candace Huntly Have you ever posted to Instagram only to check every 5 or 10 minutes to see if anyone has liked your photo? Have you ever looked at the Instagram profile of your favourite influencers and wished your life looked more like theirs than your own? As a brand or influencer, do you […]

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All About TikTok: What’s this viral platform and how can you use it?
Marketing, Strategy
January 9, 2020
All About TikTok: What’s this viral platform and how can you use it?

By Ivie Ndep What’s the hullabaloo about TikTok anyway? TikTok is currently one of the most interesting, fun, creative, and popular social media apps out there today. The platform is owned by ByteDance, a Beijing company founded in 2012 by Zhang Yiming. It is one of the fastest-growing social media platforms and currently has over […]

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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns

By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]

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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter

By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons, especially if the holiday season is a valuable time for your industry, after all it’s a major consumer holiday. When you add any employees you may […]

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My Favourite Marketing Campaigns from 2019
Marketing
December 10, 2019
My Favourite Marketing Campaigns from 2019

By Ivie Ndep Great marketing campaigns can help to generate ideas for your organization’s marketing efforts. The right marketing campaign can make or break a business. There were many great campaigns in 2019 so without further ado, here are a few of my favorites: Dove – Project #Showus This project stemmed from a survey conducted […]

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My favourite marketing campaigns from 2019
Business, Marketing, Strategy
December 5, 2019
My favourite marketing campaigns from 2019

By Felicia Guthrie As 2019 winds down, I’m taking a look at my favourite marketing campaigns over the year. Here are my top four picks and why I loved them! The Bell – A Taco Bell Hotel and Resort In late spring/early summer, the fast food giant took over a Palm Springs hotel for a […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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