Candace

Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them

By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through […]

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5 ways to create a successful eCommerce strategy
Business, Strategy
June 25, 2020
5 ways to create a successful eCommerce strategy

By Candace Huntly Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website is important, it’s not enough to just set up your site and hope that people will come. You need an eCommerce strategy to set you up for success. […]

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4 eCommerce trends on social media
Marketing, Public Relations
June 18, 2020
4 eCommerce trends on social media

By Ivie Ndep As social distancing continues, people are spending even more time on their phones than before. According to Later, screen time has increased by 18%. Online shopping has also increased in the last few weeks. Social commerce is becoming an increasingly important channel in online shopping and social media’s immense popularity and influence […]

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Setting up your path to purchase for eCommerce
Business, Strategy
June 11, 2020
Setting up your path to purchase for eCommerce

By Candace Huntly Even though things are starting to open up again, it might be a while before people feel 100% comfortable shopping around in a store. If you have a storefront and you haven’t already explored setting up shop online, it’s better late than never! If you already have an eCommerce store set up, […]

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5 Things To Consider Before Adding Video To Your Strategy
Marketing, Strategy
June 4, 2020
5 Things To Consider Before Adding Video To Your Strategy

By Ivie Ndep Video is a powerful tool for engaging with your target audience. It is a powerful medium for storytelling and connecting with your audience. In 2019, video content accounted for 80 of all consumer internet traffic. Consumers use video to make decisions on what to buy – and who to buy from. Video […]

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4 ways to get your brand tone right in content
Marketing
May 28, 2020
4 ways to get your brand tone right in content

By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is what will help you express your brand personality and the values that make you unique. It is how you will connect with your audience to […]

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Content Creation: 5 Ways To Work Smarter Across Platforms
Marketing, Strategy
May 21, 2020
Content Creation: 5 Ways To Work Smarter Across Platforms

By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It is important to be more efficient working on content so you can spend more time on your business. There are so many ways to make content creation a […]

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How to overcome your fear of selling
Business, Entrepreneurship, Strategy
May 14, 2020
How to overcome your fear of selling

By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alone. Selling is a big part of being an entrepreneur, but most people don’t know that they already have the tools they need […]

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7 ways to change up your content strategy during COVID-19
Marketing, Strategy
May 7, 2020
7 ways to change up your content strategy during COVID-19

By Candace Huntly While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be asking what is going on with your marketing strategy. Specifically, what kind of content are you putting out there? Has your content strategy changed since the start […]

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Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories

By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In this beginner’s guide to Instagram Stories, we will walk through the basics of using Stories and give a few tips on using it for business. Let’s […]

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