Twitter often gets a bad rap. There is a whole group of people out there who think it’s irrelevant… but keep in mind that not every social media platform will work for every audience. Just like Twitter might be irrelevant to onegroup, Snapchat might be irrelevant to another. Twitter for business can be an important marketing tool.
Picking the right social media platforms for your business is an important step in building a successful marketing strategy. If you’re not sure if Twitter is right for you, always look to your audience and their social media behaviour. If your audience is on Twitter, but you’re still not sure whether to choose Twitter, here are 5 reasons you should be on the social media platform.
Find new customers
Your business isn’t going to grow without new customers. With over 320 million monthly active users on Twitter, you can easily carve out your own niche. The easiest way to find and convert more customers is to get to know everything you can about them and give them what they need. Twitter is a great way for you to listen and learn about your audience so you can have more meaningful conversations about their needs. Over 90% of users who follow business accounts on Twitter plan to become paying customers. The odds are in your favour.
Remember that not every marketing tactic has to be about a hard sell. Sometimes it’s just purely about building a relationship that will turn into a sale in the long run.
Connect with your audience in real time
People aren’t necessarily on social media only between the 9 – 5 hours, so you need to adjust your strategy according to when your audience is most active. With hundreds of millions of tweets going out every day, you need to figure out how to connect with your audience. Listen to what they are saying and engage them in dialogue. While you might not be able to respond immediately (which is best!) you should check Twitter at least twice per day to make sure you haven’t missed any questions or brand mentions. That way you can engage them in real time discussion.
Spy on your competitors
One of the things you should always do before you start any strategy is to see what your competitors are up to. You can easily see how your competitors are using Twitter for their strategy. You can also see what your target audience is saying about them. Are they complaining? How are your competitors dealing with complaints? What kind of dialogue are they having with them on a regular basis?
Become a thought leader
Generally, Twitter is a great place to showcase your expertise in short, “snackable” content. If you regularly put yourself out there, you will become known as a thought leader in your industry. This doesn’t only mean putting out your own content, but also joining in on existing discussions and providing solutions and answers to those who are asking for it.
Easy Customer support
There are so many brands that have dedicated customer support Twitter channels because it is one of the easiest ways to have quick dialogue without having to set up a separate customer support software. It also gives you a chance to come up with easy solutions for issues in a public way so people can see you care about your customer experience.
Twitter can be a great marketing tool for your business if your audience uses it and if you are able to devote time to making it successful. If you aren’t sure how to make Twitter work for you, be sure to give us a call!