how to target your audience

6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy

It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because it will help you put together the best strategy. Once you know where your audience hangs out (social media channels, forums, blogs, areas of the city, etc.) […]

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Is your target audience too broad?
Business, Marketing, Strategy
February 9, 2017
Is your target audience too broad?

In a perfect world, EVERYONE would be scrambling to buy your product or service. While reality isn’t quite that extreme, you can still have a high growth, profitable business if you have a smaller target audience. One of the first questions I ask clients is “who is your target audience?” More often than not, the […]

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