how to reach your audience

7 ways small businesses can use video marketing
Marketing, Strategy
November 23, 2018
7 ways small businesses can use video marketing

We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up in the things you think are going to make video marketing hard – it’s too expensive, it takes too long, no […]

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4 Ways to Make Your Brand Irresistible
Marketing, Strategy
November 9, 2018
4 Ways to Make Your Brand Irresistible

Having your own business means that every day requires determination and creativity to keep it working and growing. You need a way to stand out from your competitors and be noticed – you need to become irresistible to your target audience. It will help you catch their attention and then keep it. If you want […]

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5 things to consider for your holiday marketing
Marketing, Strategy
November 5, 2018
5 things to consider for your holiday marketing

Are you one of those people that sees Christmas decorations on the shelves next to Halloween decorations and takes to social media to angrily post that the holidays are being thrust on us waaaaayyyyy too soon. Of course, you are looking for anyone that subscribes to the same feelings you have so you can revel […]

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What is visual marketing and why does it matter?
Marketing, Strategy
October 26, 2018
What is visual marketing and why does it matter?

If you were to open a blog post it is very likely that you would come across the following structure: Image at the top and text below while scrolling down. You see the image first – it will catch your attention for a few seconds until you decide whether or not to read the written […]

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Neuromarketing: What is it and why should you use it?
Marketing, Strategy
June 14, 2018
Neuromarketing: What is it and why should you use it?

Written by Walkiria Arndt We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, articles, blogs – anything and anyone that can offer a suggestion. And, finally, after weighing the options, we make a choice. Choices happen in everyday situations like in restaurants, groceries stores, or […]

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Is your target audience too broad?
Business, Marketing, Strategy
February 9, 2017
Is your target audience too broad?

In a perfect world, EVERYONE would be scrambling to buy your product or service. While reality isn’t quite that extreme, you can still have a high growth, profitable business if you have a smaller target audience. One of the first questions I ask clients is “who is your target audience?” More often than not, the […]

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Influencer Marketing 101
Marketing, Strategy
February 25, 2016
Influencer Marketing 101

What is influencer marketing? To influence someone is to have the ability to affect their behaviour. Marketing is when you promote or sell your products or services to a specific audience. Put them together and you get influencer marketing. This is when you sell your products or services by utilizing the ability to influence your […]

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