Content Strategy

Putting the social back in social media for business
Marketing, Strategy
February 1, 2018
Putting the social back in social media for business

One of the most important things any brand can remember is that while social media is a marketing tool, it really needs to remain social. It’s people talking to other people. If you’re finding your engagement low on social media, before you get too frustrated and throw in the towel, have a look at some […]

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8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content

You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last year is completely buried under a year’s worth of content. Am I wrong? When was the last time you promoted a blog from a year […]

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Everything you need to know about building a marketing strategy
Marketing, Strategy
April 20, 2017
Everything you need to know about building a marketing strategy

OK… Maybe not everything you need to know about building a marketing strategy, but definitely all of the pieces you need to consider when you are putting your strategy together. Regardless of whether you run a big business or a small business, there are certain parts of a marketing strategy that are always going to […]

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7 steps to spectacular blog writing
Business, Entrepreneurship, Marketing
March 23, 2017
7 steps to spectacular blog writing

If you have entered the glorious world of blogging for business, congratulations! As you likely know by now, blogging takes a bit of effort on your part. For some people, sitting down to write a blog is the last thing they would want to do, but if you do it the right way, then blog […]

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10 ways to write better social media content
Marketing, Strategy
March 16, 2017
10 ways to write better social media content

Did you know there is a right way and a wrong way to “do” social media for your business? Most of the time, it actually comes down to the content you’re posting. Writing social media content is about more than promotional posts with your latest products and advertisements. It’s also about more than posting as […]

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5 Important Content Marketing Lessons to Learn for 2017
Marketing, Strategy
December 22, 2016
5 Important Content Marketing Lessons to Learn for 2017

Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It […]

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How To Build An Engaged Online Community
Business, Marketing, Strategy
December 1, 2016
How To Build An Engaged Online Community

Last week we talked about why it’s important for you to build an online community for your brand. But how do you do it in such a way that your community members will grow and stay engaged over time? It’s one thing to get someone’s attention, but it’s another if you plan to keep it […]

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Use Content Planning to Grow Your Business
Business, Marketing, Strategy
January 14, 2016
Use Content Planning to Grow Your Business

If you’re not in the content marketing game by now, you should be. As the name suggests, content marketing is an extension of your current marketing program. Your focus should be on putting out great content (blogs, social media, articles, etc.) that helps you to achieve your business objectives. Something that should be on every […]

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How To Avoid Cookie-Cutter Marketing & PR Strategies
Business, Marketing, Public Relations, Strategy
January 22, 2015
How To Avoid Cookie-Cutter Marketing & PR Strategies

We’ve all been blown away by a marketing/PR campaign at some point or another. Whether it’s an amazing string of ads, a hashtag that went viral, or a story that tugged on heartstrings. In such a crowded marketplace – for all industries – and with the increasing popularity of digital in campaigns, consumers are bombarded […]

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