audience segmentation

5 things about marketing to millennial moms you should know
Marketing, Parents, Public Relations, Strategy
April 12, 2018
5 things about marketing to millennial moms you should know

We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market will keep growing. That being said, with growth brings change, especially when it comes to age groups. Millennials have been a hot topic for a while now. In fact, the overall trend is shifting to discussions […]

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Is your target audience too broad?
Business, Marketing, Strategy
February 9, 2017
Is your target audience too broad?

In a perfect world, EVERYONE would be scrambling to buy your product or service. While reality isn’t quite that extreme, you can still have a high growth, profitable business if you have a smaller target audience. One of the first questions I ask clients is “who is your target audience?” More often than not, the […]

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