Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
6 business challenges that can be solved with great marketing
Business, Entrepreneurship, Marketing
May 4, 2017
6 business challenges that can be solved with great marketing
Every business will run into certain business challenges that are unique to their industry, market positioning, and personality. However, there are some challenges that a[...]
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8 ways to avoid the negative effects of bad marketing
Business, Marketing, Strategy
April 27, 2017
8 ways to avoid the negative effects of bad marketing
Is your marketing helping your business or hurting it? Well, all marketing is good, right? Not so! You could be implementing a bad marketing strategy for your business th[...]
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Everything you need to know about building a marketing strategy
Marketing, Strategy
April 20, 2017
Everything you need to know about building a marketing strategy
OK… Maybe not everything you need to know about building a marketing strategy, but definitely all of the pieces you need to consider when you are putting your strategy [...]
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PR Fail of the Month: United Airlines
Business, Public Relations, Strategy
April 13, 2017
PR Fail of the Month: United Airlines
A PR fail can occur accidentally, but sometimes they are highly preventable. It seems as though many businesses haven’t been able to grasp the “we are all connected a[...]
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5 things you should know about media pitching
Public Relations
April 6, 2017
5 things you should know about media pitching
We’ve discussed creating content for social media and for blogs, which are both fairly promotional in terms of you getting your brand out there. But what about writing [...]
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Evergreen content: How to make your blog content last
Marketing, Strategy
March 30, 2017
Evergreen content: How to make your blog content last
It’s one thing to post blog content, but it’s another to utilize that content properly in your marketing strategy. Making your blog content last should be a key part [...]
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7 steps to spectacular blog writing
Business, Entrepreneurship, Marketing
March 23, 2017
7 steps to spectacular blog writing
If you have entered the glorious world of blogging for business, congratulations! As you likely know by now, blogging takes a bit of effort on your part. For some people,[...]
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10 ways to write better social media content
Marketing, Strategy
March 16, 2017
10 ways to write better social media content
Did you know there is a right way and a wrong way to “do” social media for your business? Most of the time, it actually comes down to the content you’re posting. Wr[...]
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PR and sensationalism: What can brands do?
Marketing, Public Relations, Strategy
March 9, 2017
PR and sensationalism: What can brands do?
We want our cake and we want to eat it too… Communications between people and people with brands has become so emotionally charged that we are living in a sensationalis[...]
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Generational marketing: How to market your brand across generations
Marketing, Strategy
March 2, 2017
Generational marketing: How to market your brand across generations
Millennials (born 1979 – 1995) have become the most talked about generation, and now the largest group of individuals in comparison to Baby Boomers (born 1946 ̵[...]
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