Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which mean[...]
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How to use trending topics in your social media strategy
Marketing, Strategy
March 8, 2018
How to use trending topics in your social media strategy
We all know that social media is important. But how are you using it? As each platform evolves, brands have to face certain challenges (hello Facebook algorithm…), but [...]
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What brands can learn from gender-based campaigns that went up in flames
Business, Marketing, Public Relations, Strategy
March 2, 2018
What brands can learn from gender-based campaigns that went up in flames
Given we are a week away from International Women’s Day, we thought we would reminisce about some of the biggest product and PR fails related to gender-based campaigns.[...]
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5 Ways to use video in your social media marketing
Marketing, Strategy
February 22, 2018
5 Ways to use video in your social media marketing
Social media is an amazing tool to help you build brand awareness and connect with your target audience. The thing is, as with any technology, it is always evolving. In o[...]
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7 ways to get the most out of your social media profiles
Marketing, Strategy
February 15, 2018
7 ways to get the most out of your social media profiles
Social media. You know you need it, but how are you supposed to get it done right? Well it should start with setting up your social media profiles. You want to make sure [...]
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3 Ways to avoid a PR fail
Marketing, Public Relations, Strategy
February 8, 2018
3 Ways to avoid a PR fail
Sometimes, in life and business, things just don’t turn out the way you hope they will. You can plan your strategy for months, but there are certain things that are out[...]
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Putting the social back in social media for business
Marketing, Strategy
February 1, 2018
Putting the social back in social media for business
One of the most important things any brand can remember is that while social media is a marketing tool, it really needs to remain social. It’s people talking to other p[...]
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4 Reasons why your marketing strategy isn’t working
Business, Marketing, Strategy
January 25, 2018
4 Reasons why your marketing strategy isn’t working
Lack of growth or forward movement can be the most frustrating thing when you are running a business. The old adage “if you build it, they will come” really doesn’t[...]
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How to successfully change up your marketing strategy
Business, Marketing, Strategy
January 18, 2018
How to successfully change up your marketing strategy
Changing up your marketing strategy shouldn’t be done on a whim, and it definitely shouldn’t be a knee-jerk response to a specific event. While you have an existing s[...]
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How to turn knowledge into a successful business strategy
Business, Entrepreneurship, Strategy
January 11, 2018
How to turn knowledge into a successful business strategy
Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, to[...]
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