Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Crisis Management: How to handle a crisis and come out on top
Strategy
June 5, 2014
Crisis Management: How to handle a crisis and come out on top
The way any organization handles a crisis (it doesn’t really matter what size) can tell a lot about the team and the way things are run on a day to day basis. Crisis si[...]
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From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts
Marketing, Strategy
May 29, 2014
From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts
A good, integrated marketing strategy is essential to organizations at all stages of the brand lifecycle. Leaders create and implement individual campaigns that are desig[...]
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Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
Marketing, Strategy
May 22, 2014
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This[...]
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Marketing
May 15, 2014
Spotlight on Bad Marketing Strategy Advice: Part 2
It is really easy to come across bad advice, which is why I have devoted two posts to listing some of the worst marketing strategy advice that is out there. If you havenâ[...]
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Marketing, Strategy
May 8, 2014
Spotlight on Bad Marketing Strategy Advice: Part 1
In a world where DIY is encouraged, and everyone claims they are an expert (do your due diligence before you hire someone!), the internet is a key component of research a[...]
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Business, Marketing, Strategy
May 1, 2014
Spotlight on the 5 Reasons to Invest in Your Brand
Building a brand takes time and a little elbow grease. As a small business owner, it is important to lay everything out in a linear fashion to determine your timelines ac[...]
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Public Relations
April 24, 2014
Spotlight on Public Relations: The Top 6 Myths
We all hear people talk about PR in terms of doing it for particular brands, but oftentimes, business owners have a really skewed idea of what it actually means and some [...]
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Entrepreneurship, Strategy
April 17, 2014
Spotlight on Collaboration: Is Your Leadership Style Hampering the Process?
We have all sat through “brainstorms” where the manager stands at the front with a whiteboard marker in hand and dictates his/her ideas to the rest of the group, who,[...]
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Entrepreneurship, Strategy
April 10, 2014
Spotlight on Personal Brand: Setting the Record Straight
When people hear the term “personal brand” – a hot buzzword – there are certain misconceptions that are associated that steer people in the wrong direction. Below[...]
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Spotlight on Client-Agency relationships: Finding the right fit
Entrepreneurship, Marketing, Public Relations, Strategy
April 3, 2014
Spotlight on Client-Agency relationships: Finding the right fit
Whether you are trying to develop a strategy for your company to get off the ground and you are just getting to know your brand, or you need to develop some great ideas t[...]
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