Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Integrated Marketing: How To Avoid Compartmentalized Strategies
Business, Marketing, Public Relations, Strategy
August 21, 2014
Integrated Marketing: How To Avoid Compartmentalized Strategies
So many business leaders compartmentalize marketing into silos. This happens for a number of reasons. Maybe you have a large corporation, some people think it is easier t[...]
2 Comments 0
How To Engage Your Audience Through Inspiration
Marketing, Strategy
August 14, 2014
How To Engage Your Audience Through Inspiration
While there are companies that have been around for hundreds of years, Harvard Business Review found that the average lifespan of a company is about 18 years, and this ca[...]
4 Comments 0
How to Tell Your Brand Story
Marketing
August 7, 2014
How to Tell Your Brand Story
Before you can tell your story to someone else, you need to know exactly what that story is. Your brand story is one of the most important factors when it comes to buildi[...]
5 Comments 0
Characteristics Of An Entrepreneur: Do You Have What It Takes?
Entrepreneurship
July 31, 2014
Characteristics Of An Entrepreneur: Do You Have What It Takes?
If you are considering life as an entrepreneur, it’s important to recognize whether it is the right path for you. Perhaps you have already made the decision to take[...]
7 Comments 0
15 things you need to know to write your business plan
Strategy
July 24, 2014
15 things you need to know to write your business plan
A business plan is one of the most important things you will ever create for your business. As a start-up, it helps to outline your pathway to a sustained profit. As an e[...]
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What’s the Difference Between Marketing and PR?
Marketing, Public Relations
July 17, 2014
What’s the Difference Between Marketing and PR?
It is the age old question… “What is the difference between marketing and PR?” This is often partnered by the question “Which is more important for my business?[...]
2 Comments 0
How To Create a Provocative Marketing Strategy
Marketing, Public Relations, Strategy
July 10, 2014
How To Create a Provocative Marketing Strategy
We hear so many people talking about launching a “provocative marketing & PR campaign”, but what does that really mean? Contrary to popular belief, it’s not jus[...]
3 Comments 0
How To Use Social Media For Small Business
Business, Entrepreneurship, Marketing, Public Relations, Strategy
July 3, 2014
How To Use Social Media For Small Business
It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use[...]
2 Comments 0
Marketing and Public Relations: Integrating New School and Old School
Marketing, Public Relations, Strategy
June 26, 2014
Marketing and Public Relations: Integrating New School and Old School
Having worked both with industry pros who have been in business for over 15 years as well as the new generation of marketing and PR professionals, I have been privy to th[...]
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20 Ways To Maximize Productivity As An Entrepreneur
Entrepreneurship
June 19, 2014
20 Ways To Maximize Productivity As An Entrepreneur
Do you ever have those days where you are sitting in your office and it doesn’t matter how hard you try, you just can’t seem to focus on one thing long enough to get [...]
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