Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
What’s in a name? Mistakes to avoid when naming your business
Business, Marketing, Public Relations, Strategy
November 6, 2014
What’s in a name? Mistakes to avoid when naming your business
Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. It’s impo[...]
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Social Media For Business: What Not To Do
Business, Marketing
October 30, 2014
Social Media For Business: What Not To Do
By now it should be obvious that you need to have some sort of digital strategy beyond your website for your business. With so many new social media channels being introd[...]
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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it
We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is g[...]
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Business, Strategy
October 16, 2014
5 Reasons To Use #Hashtags For Business (Sparingly)
By now, we have all seen this hilarious (and eerily spot on) sketch by Jimmy Fallon and Justin Timberlake (and subsequent similar ones).   I am also sure you all hav[...]
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It’s Never “Just Business”: 4 Times Emotions Play a Role In Business
Entrepreneurship
October 9, 2014
It’s Never “Just Business”: 4 Times Emotions Play a Role In Business
We have all heard the phrase, “It’s just business” and it’s usually associated with some sort of negative situation. As a professional and business owner, a recen[...]
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How To Define Your Target Audience
Marketing, Strategy
October 2, 2014
How To Define Your Target Audience
We have discussed at length about how to reach your target audience, but if we take a step back, it is even more important to decide who that target audience is. You don[...]
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5 Ways To Avoid Feeling Overwhelmed In Business
Business, Strategy
September 25, 2014
5 Ways To Avoid Feeling Overwhelmed In Business
As a small business owner, it can be very overwhelming at times to get everything done successfully and in a timely fashion. Most of us have been in a place where there i[...]
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Tips for Successful Social Media Implementation
Entrepreneurship, Marketing, Strategy
September 18, 2014
Tips for Successful Social Media Implementation
So, you have gotten to the point where you have created a content strategy and social media plan that you think is great. If you aren’t sure, check out this infographic[...]
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What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy
With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images use[...]
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10 Signs You Are Missing a Marketing or PR Opportunity
Marketing, Public Relations
September 4, 2014
10 Signs You Are Missing a Marketing or PR Opportunity
Marketing and PR are forms of art, they aren’t an exact science. You have to constantly feel out each situation and stay on top of who your customers are and what they [...]
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