Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business
Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s imp[...]
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Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important
Written by Walkiria Arndt How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through yo[...]
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Public relations frequently asked questions
Public Relations
May 17, 2018
Public relations frequently asked questions
We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things[...]
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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer
Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year[...]
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5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing
Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few wa[...]
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3 keys to unlocking the secret of solid (and profitable) audience relationships
Business, Marketing, Strategy
April 26, 2018
3 keys to unlocking the secret of solid (and profitable) audience relationships
When it comes to marketing your brand, your goal should be to create a lasting impression with your target audience. The way to do that is to build great audience relatio[...]
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5 things about marketing to millennial moms you should know
Marketing, Parents, Public Relations, Strategy
April 12, 2018
5 things about marketing to millennial moms you should know
We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market will keep growing. That being said, with growth brings[...]
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6 marketing trends to look out for in 2018
Business, Marketing, Strategy
March 29, 2018
6 marketing trends to look out for in 2018
What’s old is new again. Picking out marketing trends to look out for is incredibly important to help you shape your own marketing strategy. That being said, make sure [...]
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Your personal profile matters
Business, Entrepreneurship
March 23, 2018
Your personal profile matters
Whether you’re a business owner, a community manager for a brand, or you’re looking for a job, your personal profile matters. Like it or not, what you say when you’[...]
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Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which mean[...]
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