Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ
There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track[...]
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In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma
The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I m[...]
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5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success
Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in [...]
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Neuromarketing: What is it and why should you use it?
Marketing, Strategy
June 14, 2018
Neuromarketing: What is it and why should you use it?
Written by Walkiria Arndt We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, [...]
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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?
One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owner[...]
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7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business
Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s imp[...]
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Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important
Written by Walkiria Arndt How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through yo[...]
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Public relations frequently asked questions
Public Relations
May 17, 2018
Public relations frequently asked questions
We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things[...]
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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer
Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year[...]
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5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing
Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few wa[...]
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