Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
9 Not-so-stupid questions you should ask before launching a business
Business, Entrepreneurship, Strategy
October 5, 2017
9 Not-so-stupid questions you should ask before launching a business
If you’re thinking about starting a new business, here are a few things to consider before you take the plunge. 1: Am I ready to start a business? I am not sure if anyo[...]
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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show
Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing [...]
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6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy
It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because i[...]
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Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?
“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a[...]
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How to overcome the end-of-summer business slump
Business, Entrepreneurship, Strategy
September 7, 2017
How to overcome the end-of-summer business slump
Have you hit the end-of-summer business slump? For many, summer is a time for vacations, extra long weekends, and cut back work hours. As an entrepreneur, you probably en[...]
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Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features
Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and l[...]
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6 tips to help brands market to parents
Marketing, Parents, Strategy
August 24, 2017
6 tips to help brands market to parents
The mom and baby industry is saturated with brands (AKA there is a lot of noise you need to break through if you’re marketing) and more and more competitors are enterin[...]
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Content Marketing: Facts and Figures
Marketing, Strategy
August 17, 2017
Content Marketing: Facts and Figures
Content marketing has been around long enough that you shouldn’t think of it as a trendy buzzword anymore. The question really becomes: Is it right for my business? The[...]
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8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content
You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last yea[...]
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5 easy steps to your perfect brand voice
Marketing, Strategy
August 3, 2017
5 easy steps to your perfect brand voice
How easy is it for people to recognize your brand if you strip your visual identity away? If you aren’t sure, it might be an interesting exercise to work through with a[...]
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