Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors
The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy be[...]
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Influence: Bigger isn’t always better
Marketing, Public Relations, Strategy
July 6, 2017
Influence: Bigger isn’t always better
Influencer marketing has become more common in marketing strategies for both large and small companies. Being able to influence your audience’s purchase behaviour i[...]
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What happens when you lose brand control?
Business, Marketing, Public Relations, Strategy
June 22, 2017
What happens when you lose brand control?
As hard as you try, sometimes you just can’t keep a comfortable level of brand control. We have discussed ways you can work towards controlling your messaging, but what[...]
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Media Relations: Controlling the narrative
Marketing, Public Relations
June 15, 2017
Media Relations: Controlling the narrative
When it comes to media and influencer relations, you know you need to relinquish some control of the narrative throughout the process. However, for most brands, controlli[...]
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What to expect when working with the media
Public Relations, Strategy
June 8, 2017
What to expect when working with the media
While the media landscape has changed significantly over the last 10 years, the one thing that you can expect is that when you entrust someone else to tell your story, yo[...]
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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet
It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate chea[...]
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8 ways to stay cool with your summer marketing
Business, Marketing, Strategy
May 25, 2017
8 ways to stay cool with your summer marketing
Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their [...]
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The evolution of customer engagement
Marketing, Strategy
May 18, 2017
The evolution of customer engagement
Marketing is constantly changing. When you think about it, two of the main components are technology and people. Because of the development of new technologies, the way p[...]
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What comes first: Sales or marketing?
Business, Marketing, Strategy
May 11, 2017
What comes first: Sales or marketing?
Sales and marketing. Marketing and sales. Chicken. Egg… Which comes first? Are they even separate things? While sales and marketing are often grouped together in one ro[...]
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