Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
How to implement change in your business
Strategy
December 4, 2014
How to implement change in your business
Last week, we discussed how you know it’s time for a change. Now that you know you need to change, here are a few ways to approach it so you don’t go off the deep end[...]
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Leadership: When is it time for a change
Strategy
November 27, 2014
Leadership: When is it time for a change
You have taken the time to build something from the ground up, whether it’s your company or even a specific project that you have spent months on. You have formed every[...]
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Business, Entrepreneurship
November 20, 2014
Leadership: How Not To Make Your Employees Hate Their Jobs
Last week we talked about what leaders are doing wrong – how they are making their employees hate their job. It may sound a bit melodramatic, but a bad leader can actua[...]
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4 Ways to Make Your Employees Hate Their Job
Business, Entrepreneurship
November 13, 2014
4 Ways to Make Your Employees Hate Their Job
There are so many articles on the qualities and actions that make a great leader or manager, but so many managers need to be called out on what they are currently doing t[...]
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What’s in a name? Mistakes to avoid when naming your business
Business, Marketing, Public Relations, Strategy
November 6, 2014
What’s in a name? Mistakes to avoid when naming your business
Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. It’s impo[...]
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Social Media For Business: What Not To Do
Business, Marketing
October 30, 2014
Social Media For Business: What Not To Do
By now it should be obvious that you need to have some sort of digital strategy beyond your website for your business. With so many new social media channels being introd[...]
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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it
We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is g[...]
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Business, Strategy
October 16, 2014
5 Reasons To Use #Hashtags For Business (Sparingly)
By now, we have all seen this hilarious (and eerily spot on) sketch by Jimmy Fallon and Justin Timberlake (and subsequent similar ones).   I am also sure you all hav[...]
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It’s Never “Just Business”: 4 Times Emotions Play a Role In Business
Entrepreneurship
October 9, 2014
It’s Never “Just Business”: 4 Times Emotions Play a Role In Business
We have all heard the phrase, “It’s just business” and it’s usually associated with some sort of negative situation. As a professional and business owner, a recen[...]
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