Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Marketing, Public Relations, Strategy
January 15, 2015
Public Stunts and Events: 7 Things You Need To Know For Planning
By now, we’ve all seen the greatly elaborate stunts from major brands like WestJet and their Spirit of Giving campaign (I tear up every time…), Coca-cola and their co[...]
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How to set 2015 business goals
Business, Entrepreneurship, Strategy
December 31, 2014
How to set 2015 business goals
We have all painstakingly set our personal resolutions for each new year that comes along. And sometimes, we keep our promise to ourselves, and sometimes we don’t. Howe[...]
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Media Relations: Why the media isn’t interested in your story
Business
December 18, 2014
Media Relations: Why the media isn’t interested in your story
It has happened to everyone at one point or another. You build your list and pitch your story to the media, and then… Nothing. After a lot of time, and in some cases mo[...]
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The status quo sucks.

George Carlin
How to implement change in your business
Strategy
December 4, 2014
How to implement change in your business
Last week, we discussed how you know it’s time for a change. Now that you know you need to change, here are a few ways to approach it so you don’t go off the deep end[...]
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Leadership: When is it time for a change
Strategy
November 27, 2014
Leadership: When is it time for a change
You have taken the time to build something from the ground up, whether it’s your company or even a specific project that you have spent months on. You have formed every[...]
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Business, Entrepreneurship
November 20, 2014
Leadership: How Not To Make Your Employees Hate Their Jobs
Last week we talked about what leaders are doing wrong – how they are making their employees hate their job. It may sound a bit melodramatic, but a bad leader can actua[...]
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4 Ways to Make Your Employees Hate Their Job
Business, Entrepreneurship
November 13, 2014
4 Ways to Make Your Employees Hate Their Job
There are so many articles on the qualities and actions that make a great leader or manager, but so many managers need to be called out on what they are currently doing t[...]
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