Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
How To Create a Provocative Marketing Strategy
Marketing, Public Relations, Strategy
July 10, 2014
How To Create a Provocative Marketing Strategy
We hear so many people talking about launching a “provocative marketing & PR campaign”, but what does that really mean? Contrary to popular belief, it’s not jus[...]
3 Comments 0
How To Use Social Media For Small Business
Business, Entrepreneurship, Marketing, Public Relations, Strategy
July 3, 2014
How To Use Social Media For Small Business
It’s no secret that a digital marketing strategy is necessary for any business to compete and reach customers. Most small business owners know that they need to use[...]
1 Comment 0
Marketing and Public Relations: Integrating New School and Old School
Marketing, Public Relations, Strategy
June 26, 2014
Marketing and Public Relations: Integrating New School and Old School
Having worked both with industry pros who have been in business for over 15 years as well as the new generation of marketing and PR professionals, I have been privy to th[...]
No Comment 0
20 Ways To Maximize Productivity As An Entrepreneur
Entrepreneurship
June 19, 2014
20 Ways To Maximize Productivity As An Entrepreneur
Do you ever have those days where you are sitting in your office and it doesn’t matter how hard you try, you just can’t seem to focus on one thing long enough to get [...]
No Comment 0
What the World Cup Can Teach Us About Marketing
Marketing, Strategy
June 12, 2014
What the World Cup Can Teach Us About Marketing
Walking down the street, it is hard to miss all of the cars sporting flag embellishments and sports bars and pubs proudly hang flags showing where their loyalties lie. Wi[...]
No Comment 0
Crisis Management: How to handle a crisis and come out on top
Strategy
June 5, 2014
Crisis Management: How to handle a crisis and come out on top
The way any organization handles a crisis (it doesn’t really matter what size) can tell a lot about the team and the way things are run on a day to day basis. Crisis si[...]
No Comment 0
From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts
Marketing, Strategy
May 29, 2014
From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts
A good, integrated marketing strategy is essential to organizations at all stages of the brand lifecycle. Leaders create and implement individual campaigns that are desig[...]
2 Comments 0
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
Marketing, Strategy
May 22, 2014
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This[...]
No Comment 0
Marketing
May 15, 2014
Spotlight on Bad Marketing Strategy Advice: Part 2
It is really easy to come across bad advice, which is why I have devoted two posts to listing some of the worst marketing strategy advice that is out there. If you haven[...]
No Comment 0
Marketing, Strategy
May 8, 2014
Spotlight on Bad Marketing Strategy Advice: Part 1
In a world where DIY is encouraged, and everyone claims they are an expert (do your due diligence before you hire someone!), the internet is a key component of research a[...]
2 Comments 0