Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy
With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images use[...]
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10 Signs You Are Missing a Marketing or PR Opportunity
Marketing, Public Relations
September 4, 2014
10 Signs You Are Missing a Marketing or PR Opportunity
Marketing and PR are forms of art, they aren’t an exact science. You have to constantly feel out each situation and stay on top of who your customers are and what they [...]
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5 Things Every Entrepreneur Needs to Know
Entrepreneurship
August 28, 2014
5 Things Every Entrepreneur Needs to Know
So many people have dreams of starting their own business. The first step is deciding you are going to do it… And taking the plunge by leaving your current job and stea[...]
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Integrated Marketing: How To Avoid Compartmentalized Strategies
Business, Marketing, Public Relations, Strategy
August 21, 2014
Integrated Marketing: How To Avoid Compartmentalized Strategies
So many business leaders compartmentalize marketing into silos. This happens for a number of reasons. Maybe you have a large corporation, some people think it is easier t[...]
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How To Engage Your Audience Through Inspiration
Marketing, Strategy
August 14, 2014
How To Engage Your Audience Through Inspiration
While there are companies that have been around for hundreds of years, Harvard Business Review found that the average lifespan of a company is about 18 years, and this ca[...]
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How to Tell Your Brand Story
Marketing
August 7, 2014
How to Tell Your Brand Story
Before you can tell your story to someone else, you need to know exactly what that story is. Your brand story is one of the most important factors when it comes to buildi[...]
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Characteristics Of An Entrepreneur: Do You Have What It Takes?
Entrepreneurship
July 31, 2014
Characteristics Of An Entrepreneur: Do You Have What It Takes?
If you are considering life as an entrepreneur, it’s important to recognize whether it is the right path for you. Perhaps you have already made the decision to take[...]
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15 things you need to know to write your business plan
Strategy
July 24, 2014
15 things you need to know to write your business plan
A business plan is one of the most important things you will ever create for your business. As a start-up, it helps to outline your pathway to a sustained profit. As an e[...]
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What’s the Difference Between Marketing and PR?
Marketing, Public Relations
July 17, 2014
What’s the Difference Between Marketing and PR?
It is the age old question… “What is the difference between marketing and PR?” This is often partnered by the question “Which is more important for my business?[...]
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How To Create a Provocative Marketing Strategy
Marketing, Public Relations, Strategy
July 10, 2014
How To Create a Provocative Marketing Strategy
We hear so many people talking about launching a “provocative marketing & PR campaign”, but what does that really mean? Contrary to popular belief, it’s not jus[...]
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