Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Entrepreneurship, Strategy
April 17, 2014
Spotlight on Collaboration: Is Your Leadership Style Hampering the Process?
We have all sat through “brainstorms” where the manager stands at the front with a whiteboard marker in hand and dictates his/her ideas to the rest of the group, who,[...]
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Entrepreneurship, Strategy
April 10, 2014
Spotlight on Personal Brand: Setting the Record Straight
When people hear the term “personal brand” – a hot buzzword – there are certain misconceptions that are associated that steer people in the wrong direction. Below[...]
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Spotlight on Client-Agency relationships: Finding the right fit
Entrepreneurship, Marketing, Public Relations, Strategy
April 3, 2014
Spotlight on Client-Agency relationships: Finding the right fit
Whether you are trying to develop a strategy for your company to get off the ground and you are just getting to know your brand, or you need to develop some great ideas t[...]
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Entrepreneurship, Marketing, Public Relations
March 27, 2014
Spotlight on Campaigns: Plan for Success, Prepare for Anything
Even if you have been in the business of creating campaigns for a very long time, sometimes you just get it wrong. Entrepreneurs just starting out building their brand re[...]
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Entrepreneurship, Marketing
March 20, 2014
Spotlight on Brand Messaging: Achieving Success
Brand messaging and brand identity are important aspects of business development. When just getting started as an entrepreneur, it is important to know who you are as an [...]
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Spotlight on Entrepreneurship: Taking the Plunge
Entrepreneurship
March 13, 2014
Spotlight on Entrepreneurship: Taking the Plunge
Entrepreneurs thrive on creative thinking and collaboration. You may have heard the term “serial entrepreneur” which has so many negative connotations! I think entrep[...]
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Entrepreneurship, Marketing, Public Relations
March 7, 2014
Spotlight on Marketing and PR Buzzwords: What To Do With Them As a Small Business Owner
Buzzwords are thrown around a lot in discussions about building a business strategy. As the meaning behind the buzzwords develops, without big company big budgets, how ar[...]
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Newsletter
Public Relations
September 10, 2012
Newsletter
Buzzwords are thrown around a lot in discussions about building a business strategy. As the meaning behind the buzzwords develops, without big company big budgets, how ar[...]
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