Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
5 Phases of entrepreneurship
Business, Entrepreneurship, Strategy
October 19, 2017
5 Phases of entrepreneurship
Did you ever read those “choose your own adventure” books as a kid? Where you got to certain points in the story where you could choose between two outcomes at a poin[...]
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5 Ways Content Can Help You Connect With Parents
Parents
October 17, 2017
5 Ways Content Can Help You Connect With Parents
Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content market[...]
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How To Avoid Social Media Dangers When Marketing To Parents
Parents
October 17, 2017
How To Avoid Social Media Dangers When Marketing To Parents
There’s no real conspiracy surrounding social media usage… But there are a number of social media dangers that can have catastrophic effects on your brand if you’re[...]
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How To Attract Parents To Your Brand on Social Media
Parents
October 17, 2017
How To Attract Parents To Your Brand on Social Media
Once you have done the work to create a good foundation for your brand, you are ready to take your story to your target audiences. With over 2.3 billion people actively l[...]
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10 Easy Ways for Brands to Connect With Parents
Parents
October 17, 2017
10 Easy Ways for Brands to Connect With Parents
Like it or not, your customers have the power in your relationship with them. Not only do they make the final decision when it comes to purchase, but they are also connec[...]
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6 Modern Marketing Tips to Help Brands Connect With Parents
Parents
October 17, 2017
6 Modern Marketing Tips to Help Brands Connect With Parents
Marketing is constantly changing. When you think about it, two of the main components are technology and people. Because of the development of new technologies, the way p[...]
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4 Promises to keep as an entrepreneur
Business, Entrepreneurship
October 12, 2017
4 Promises to keep as an entrepreneur
Entrepreneurship is about so much more than just starting a business. It takes planning and a lot of hard work to make it in the long run. Even if you set goals for yours[...]
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9 Not-so-stupid questions you should ask before launching a business
Business, Entrepreneurship, Strategy
October 5, 2017
9 Not-so-stupid questions you should ask before launching a business
If you’re thinking about starting a new business, here are a few things to consider before you take the plunge. 1: Am I ready to start a business? I am not sure if anyo[...]
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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show
Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing [...]
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6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy
It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because i[...]
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