Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
3 Holiday campaigns we love… and why they work
Marketing
December 14, 2017
3 Holiday campaigns we love… and why they work
Given we’re experiencing our first real snow of the season this week in Toronto, we thought we would take a look at some of our favourite holiday campaigns out there an[...]
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5 Marketing resolutions to make for 2018
Business, Marketing, Strategy
December 7, 2017
5 Marketing resolutions to make for 2018
For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the g[...]
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6 ways to take a business break over the holidays
Business, Entrepreneurship, Strategy
November 30, 2017
6 ways to take a business break over the holidays
One of the most important things you can do as a business owner is to take a business break – spend time away from your business. It also happens to be the hardest [...]
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6 reasons entrepreneurs should just say ‘no’ in business
Business, Entrepreneurship, Strategy
November 23, 2017
6 reasons entrepreneurs should just say ‘no’ in business
For many people, saying ‘no’ can be the hardest thing to do. When was the last time you said ‘no’ to someone when it comes to business? Most entrepreneurs don’t[...]
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7 common entrepreneurship myths
Entrepreneurship
November 16, 2017
7 common entrepreneurship myths
Entrepreneurship can be both extremely rewarding and detrimental… sometimes at the same time. When people talk about it feeling like a roller coaster, it’s not an exa[...]
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Entrepreneurship Self-Assessment: Think you’re cut out for business ownership?
Entrepreneurship
November 9, 2017
Entrepreneurship Self-Assessment: Think you’re cut out for business ownership?
If there is one thing I have learned through my own experiences and working with other entrepreneurs to launch and grow their businesses, it’s that there is no right or[...]
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Infographic: Interesting entrepreneurship statistics
Strategy
November 2, 2017
Infographic: Interesting entrepreneurship statistics
Entrepreneurship is one of those things where you learn as you go. According to 51% of people, the best way to learn about entrepreneurship is simply to start a company. [...]
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5 Phases of entrepreneurship
Business, Entrepreneurship, Strategy
October 19, 2017
5 Phases of entrepreneurship
Did you ever read those “choose your own adventure” books as a kid? Where you got to certain points in the story where you could choose between two outcomes at a poin[...]
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5 Ways Content Can Help You Connect With Parents
Parents
October 17, 2017
5 Ways Content Can Help You Connect With Parents
Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content market[...]
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How To Avoid Social Media Dangers When Marketing To Parents
Parents
October 17, 2017
How To Avoid Social Media Dangers When Marketing To Parents
There’s no real conspiracy surrounding social media usage… But there are a number of social media dangers that can have catastrophic effects on your brand if you’re[...]
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