Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Content Marketing: Facts and Figures
Marketing, Strategy
August 17, 2017
Content Marketing: Facts and Figures
Content marketing has been around long enough that you shouldn’t think of it as a trendy buzzword anymore. The question really becomes: Is it right for my business? The[...]
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8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content
You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last yea[...]
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5 easy steps to your perfect brand voice
Marketing, Strategy
August 3, 2017
5 easy steps to your perfect brand voice
How easy is it for people to recognize your brand if you strip your visual identity away? If you aren’t sure, it might be an interesting exercise to work through with a[...]
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6 ways to tap into the power of brand ambassadors
Marketing, Strategy
July 27, 2017
6 ways to tap into the power of brand ambassadors
Whether you call them influencers or brand ambassadors, the reality is that a successful brand ambassador strategy can significantly increase your brand recall and genera[...]
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7 things to remember before you run a brand ambassador program
Marketing, Public Relations, Strategy
July 20, 2017
7 things to remember before you run a brand ambassador program
Running a brand ambassador program using everyday influencers is a great idea for many businesses. However, there are a few things that often get overlooked when developi[...]
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6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors
The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy be[...]
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Influence: Bigger isn’t always better
Marketing, Public Relations, Strategy
July 6, 2017
Influence: Bigger isn’t always better
Influencer marketing has become more common in marketing strategies for both large and small companies. Being able to influence your audience’s purchase behaviour i[...]
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What happens when you lose brand control?
Business, Marketing, Public Relations, Strategy
June 22, 2017
What happens when you lose brand control?
As hard as you try, sometimes you just can’t keep a comfortable level of brand control. We have discussed ways you can work towards controlling your messaging, but what[...]
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Media Relations: Controlling the narrative
Marketing, Public Relations
June 15, 2017
Media Relations: Controlling the narrative
When it comes to media and influencer relations, you know you need to relinquish some control of the narrative throughout the process. However, for most brands, controlli[...]
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