Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience
We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Cou[...]
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5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development
Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture [...]
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Social Media FAQ
Marketing
August 2, 2018
Social Media FAQ
Social media can be complicated and time consuming if you take the wrong approach. While there is not one-size-fits-all strategy for every business, there are certain thi[...]
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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR
Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just [...]
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9 Types of social media content your brand could be creating right now
Marketing, Public Relations, Strategy
July 19, 2018
9 Types of social media content your brand could be creating right now
We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both you[...]
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Social media… Where to start?
Marketing, Strategy
July 12, 2018
Social media… Where to start?
We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before[...]
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Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ
There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track[...]
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In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma
The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I m[...]
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5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success
Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in [...]
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Neuromarketing: What is it and why should you use it?
Marketing, Strategy
June 14, 2018
Neuromarketing: What is it and why should you use it?
Written by Walkiria Arndt We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, [...]
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