USW local 9176 was forced on strike in September 2013. Their employer refused to bargain in good faith and USW was having trouble even getting them back to the table. SongBird was hired to generate local public awareness through media opportunities.
SongBird secured coverage in top tier publications, both digital and print, and on broadcast media (radio & television). USW 9176’s story was featured in the following outlets: London Community News (Metroland), Rabble, CTV, NewsTalk 1290, Bloomberg Businessweek, Labor Notes, Philadelphia Inquirer, Philadelphia Business Magazine, Now Magazine, CHRY, Torontoist, Le Journal de Quebec, Canoe.ca, TVA Nouvelles, Corriere Canadese, 680 News, Hamilton Spectator, Brantford Expositor, CBC News, CBC Metro Morning, Toronto Sun, OMNI TV, Global News, CP24, among others.
After 22 months on strike, the workers ratified a new deal.
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