In the startup phase, PremiumNearBeer.com was looking to build brand awareness in niche audiences as a stepping stone to the broader Canadian market. SongBird was brought on to run a targeted experiential influencer campaign designed to generate buzz and brand awareness among parenting and lifestyle influencers.
There was significant social media activity among the influencers and their communities before, during, and after the event. SongBird obtained coverage and social media shout outs through blogs/outlets such as Parents Canada, Oh Baby!, Baby and Life, Brazen Mom, Everything Mom, Baby Post, In R Dream, and others. PremiumNearBeer.com also made connections leading to event sponsorship opportunities with The Baby Show and Mommy Connections.
SongBird won a Canadian Association of Marketing Professionals Experiential Award for this campaign, competing against Rogers/Fido and other marketing agencies. The campaign and award win have also been featured twice in Direct Marketing Magazine.
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