Evan Thompson and Associates

Evan Thompson and Associates provides personal brand Evan-Thompson-and-Associates-newand business relationship development coaching. With a strong network already in place, SongBird was brought on to explore new lead generation streams through content development, media relations, and online profile development. The overall goal was to build a strong thought leadership platform and opportunities to generate visibility for founder Evan Thompson.

STRATEGY

  • Profile Development: We work with Evan on an ongoing basis to ensure his messaging and positioning are relevant to his audiences.
  • Thought leadership platform development: Building a strong editorial calendar is integral to shaping Evan’s platform based on the needs of his audience and key industry and seasonal events.
  • Media Relations: We work within our existing media relationships and explore new relationships to secure Evan media coverage and guest column opportunities.
  • Media Training & Preparation: Once a media appearance has been secured, we ensure Evan is well-prepared topically and comfortable with the outlet and the host(s).
  • Social Media: We worked with Evan on a social media booster strategy for two months to raise his visibility on Twitter.
  • Content development: With a well-defined set of messaging, we work with Evan to draft and tailor articles for media placement and blog posting.
  • E-newsletter: SongBird manages the monthly newsletter strategy as well as the database.
  • Strategy consultation: Acting as a strategic business coach, SongBird works closely with Evan to make sure Evan Thompson and Associates is on the right track and that they aren’t missing any opportunities.

RESULTS

During the two-month Twitter boost, Evan’s following grew to over 1000 quality followers and impressions increased by 600%.

SongBird has secured Evan Thompson a spot as a regular contributor to Huffington Post, Globe and Mail, and as a regular guest on the Ward and Al show. He has also been featured in outlets such as Rogers Daytime, Newstalk 1010, 630 CHED, Tommy Schnurmacher Show, Profitguide.com, and Advocis Magazine.

Interested in more information? Give us a call!


Client

Evan Thompson and Associates

Tags

Marketing, PR, Strategy, Social Media