Strategy

5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development

Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture out to build your own brand or you are looking to change things up a bit with a rebrand, consider these five things you need to […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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9 Types of social media content your brand could be creating right now
Marketing, Public Relations, Strategy
July 19, 2018
9 Types of social media content your brand could be creating right now

We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both your target audience and your established community. And social media makes it possible to do this instantly while keeping significant control over your brand’s message and […]

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Social media… Where to start?
Marketing, Strategy
July 12, 2018
Social media… Where to start?

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building your social […]

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Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ

There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]

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In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]

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5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success

Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in ways that can be measured or tracked. How are you supposed to know if you are successful if you haven’t figured out what being successful […]

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Neuromarketing: What is it and why should you use it?
Marketing, Strategy
June 14, 2018
Neuromarketing: What is it and why should you use it?

Written by Walkiria Arndt We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, articles, blogs – anything and anyone that can offer a suggestion. And, finally, after weighing the options, we make a choice. Choices happen in everyday situations like in restaurants, groceries stores, or […]

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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business

Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s important that you break the process down into steps so you approach it in smaller chunks rather than all at once. That way, you can enjoy small […]

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