Strategy

Infographic: Interesting entrepreneurship statistics
Strategy
November 2, 2017
Infographic: Interesting entrepreneurship statistics

Entrepreneurship is one of those things where you learn as you go. According to 51% of people, the best way to learn about entrepreneurship is simply to start a company. That’s because there are so many unknown factors when you start your own business. While you might be incredibly successful at it from the get […]

No Comment 0
5 Phases of entrepreneurship
Business, Entrepreneurship, Strategy
October 19, 2017
5 Phases of entrepreneurship

Did you ever read those “choose your own adventure” books as a kid? Where you got to certain points in the story where you could choose between two outcomes at a point of decision in the story line? There were usually at least two endings to those books. Entrepreneurship is a lot like those books. […]

No Comment 0
9 Not-so-stupid questions you should ask before launching a business
Business, Entrepreneurship, Strategy
October 5, 2017
9 Not-so-stupid questions you should ask before launching a business

If you’re thinking about starting a new business, here are a few things to consider before you take the plunge. 1: Am I ready to start a business? I am not sure if anyone is ever 100% ready to start a business because there is always some sort of risk. You need to decide whether […]

No Comment 0
6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy

It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because it will help you put together the best strategy. Once you know where your audience hangs out (social media channels, forums, blogs, areas of the city, etc.) […]

1 Comment 0
How to overcome the end-of-summer business slump
Business, Entrepreneurship, Strategy
September 7, 2017
How to overcome the end-of-summer business slump

Have you hit the end-of-summer business slump? For many, summer is a time for vacations, extra long weekends, and cut back work hours. As an entrepreneur, you probably enjoy those things selectively because you can never really stop hustling! Regardless, as September approaches it’s easy to feel like you are somehow descending into a dark […]

No Comment 0
Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features

Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and left more confused than ever… and empty-handed? I went to buy a new mattress and had narrowed the choice down based on price range. The sales […]

1 Comment 0
6 tips to help brands market to parents
Marketing, Parents, Strategy
August 24, 2017
6 tips to help brands market to parents

The mom and baby industry is saturated with brands (AKA there is a lot of noise you need to break through if you’re marketing) and more and more competitors are entering the market daily. How do you market to parents? It has become harder and harder for brands to connect with parents in a meaningful […]

No Comment 0
Content Marketing: Facts and Figures
Marketing, Strategy
August 17, 2017
Content Marketing: Facts and Figures

Content marketing has been around long enough that you shouldn’t think of it as a trendy buzzword anymore. The question really becomes: Is it right for my business? The answer to that question is absolutely yes. At the heart of content marketing is content. And content in any form is used to tell your brand […]

No Comment 0
8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content

You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last year is completely buried under a year’s worth of content. Am I wrong? When was the last time you promoted a blog from a year […]

No Comment 0
5 easy steps to your perfect brand voice
Marketing, Strategy
August 3, 2017
5 easy steps to your perfect brand voice

How easy is it for people to recognize your brand if you strip your visual identity away? If you aren’t sure, it might be an interesting exercise to work through with a few of your trusted customers. If you are just getting started, then you get to build a great foundation for your brand voice […]

No Comment 0