Public Relations

Public relations frequently asked questions
Public Relations
May 17, 2018
Public relations frequently asked questions

We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things to so many people, and we have compiled some of the most common questions we get about PR.   Q: What is public relations? A: We define […]

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5 things about marketing to millennial moms you should know
Marketing, Parents, Public Relations, Strategy
April 12, 2018
5 things about marketing to millennial moms you should know

We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market will keep growing. That being said, with growth brings change, especially when it comes to age groups. Millennials have been a hot topic for a while now. In fact, the overall trend is shifting to discussions […]

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Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly

Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which means doing things a bit different than your competitors. This can lead to some strange marketing tactics. Some of these marketing tactics are successful, […]

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What brands can learn from gender-based campaigns that went up in flames
Business, Marketing, Public Relations, Strategy
March 2, 2018
What brands can learn from gender-based campaigns that went up in flames

Given we are a week away from International Women’s Day, we thought we would reminisce about some of the biggest product and PR fails related to gender-based campaigns. Brands can’t win them all, but these products and campaigns show us how easy it can be to overlook the simplest things when it comes to filling […]

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3 Ways to avoid a PR fail
Marketing, Public Relations, Strategy
February 8, 2018
3 Ways to avoid a PR fail

Sometimes, in life and business, things just don’t turn out the way you hope they will. You can plan your strategy for months, but there are certain things that are out of your control. If a major snowstorm hits on the day of or the day before your event, a major snowstorm is going to […]

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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?

“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a business owner, this type of answer can be hard to hear because you want to be able to directly connect all of your marketing activities to […]

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7 things to remember before you run a brand ambassador program
Marketing, Public Relations, Strategy
July 20, 2017
7 things to remember before you run a brand ambassador program

Running a brand ambassador program using everyday influencers is a great idea for many businesses. However, there are a few things that often get overlooked when developing the strategy. Here are seven things to think about before you start and to keep in mind once you have already launched your program. Determine what success looks […]

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6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors

The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy because your friend has something you don’t (FOMO). While so much focus is on influencer marketing, a lot of people forget about everyday influencers. Everyday influencers […]

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Influence: Bigger isn’t always better
Marketing, Public Relations, Strategy
July 6, 2017
Influence: Bigger isn’t always better

Influencer marketing has become more common in marketing strategies for both large and small companies. Being able to influence your audience’s purchase behaviour is often dependent on your ability to connect with the right people. Whether paid or not, having a blogger or celebrity with a huge following mention your product increases your visibility greatly. […]

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