Public Relations

8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?

“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a business owner, this type of answer can be hard to hear because you want to be able to directly connect all of your marketing activities to […]

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7 things to remember before you run a brand ambassador program
Marketing, Public Relations, Strategy
July 20, 2017
7 things to remember before you run a brand ambassador program

Running a brand ambassador program using everyday influencers is a great idea for many businesses. However, there are a few things that often get overlooked when developing the strategy. Here are seven things to think about before you start and to keep in mind once you have already launched your program. Determine what success looks […]

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6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors

The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy because your friend has something you don’t (FOMO). While so much focus is on influencer marketing, a lot of people forget about everyday influencers. Everyday influencers […]

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Influence: Bigger isn’t always better
Marketing, Public Relations, Strategy
July 6, 2017
Influence: Bigger isn’t always better

Influencer marketing has become more common in marketing strategies for both large and small companies. Being able to influence your audience’s purchase behaviour is often dependent on your ability to connect with the right people. Whether paid or not, having a blogger or celebrity with a huge following mention your product increases your visibility greatly. […]

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What happens when you lose brand control?
Business, Marketing, Public Relations, Strategy
June 22, 2017
What happens when you lose brand control?

As hard as you try, sometimes you just can’t keep a comfortable level of brand control. We have discussed ways you can work towards controlling your messaging, but what happens if things go off the rails? Here are four situations you might face where you will have to deal with a glitch in your brand […]

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Media Relations: Controlling the narrative
Marketing, Public Relations
June 15, 2017
Media Relations: Controlling the narrative

When it comes to media and influencer relations, you know you need to relinquish some control of the narrative throughout the process. However, for most brands, controlling the narrative – the brand story that is being told – is too important to overlook. While you need to give up some control of your story when […]

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What to expect when working with the media
Public Relations, Strategy
June 8, 2017
What to expect when working with the media

While the media landscape has changed significantly over the last 10 years, the one thing that you can expect is that when you entrust someone else to tell your story, you have to relinquish a certain level of control to that person. For some brands, this can be a tough pill to swallow, but if […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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