Marketing

How to successfully change up your marketing strategy
Business, Marketing, Strategy
January 18, 2018
How to successfully change up your marketing strategy

Changing up your marketing strategy shouldn’t be done on a whim, and it definitely shouldn’t be a knee-jerk response to a specific event. While you have an existing strategic foundation in place, you still need to put the work in like you are building a strategy from scratch by reviewing all aspects of what’s working […]

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11 Fun holiday facts… Marketing or otherwise!
Marketing
December 21, 2017
11 Fun holiday facts… Marketing or otherwise!

We’re a few weeks away from a new year! Entering the final holiday madness stretch, we thought we would have a bit of fun with a few holiday facts and stats that you might not know. Some of them can help your business, and some of them will make you seem like the smartest person […]

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3 Holiday campaigns we love… and why they work
Marketing
December 14, 2017
3 Holiday campaigns we love… and why they work

Given we’re experiencing our first real snow of the season this week in Toronto, we thought we would take a look at some of our favourite holiday campaigns out there and why they are so successful. Sometimes, for your own marketing strategy, it’s good to look at what other brands are doing so you can […]

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5 Marketing resolutions to make for 2018
Business, Marketing, Strategy
December 7, 2017
5 Marketing resolutions to make for 2018

For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the gym only to see the masses start to shrink by the end of January. By end of March the regular crowd is […]

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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy

It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because it will help you put together the best strategy. Once you know where your audience hangs out (social media channels, forums, blogs, areas of the city, etc.) […]

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Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features

Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and left more confused than ever… and empty-handed? I went to buy a new mattress and had narrowed the choice down based on price range. The sales […]

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6 tips to help brands market to parents
Marketing, Parents, Strategy
August 24, 2017
6 tips to help brands market to parents

The mom and baby industry is saturated with brands (AKA there is a lot of noise you need to break through if you’re marketing) and more and more competitors are entering the market daily. How do you market to parents? It has become harder and harder for brands to connect with parents in a meaningful […]

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Content Marketing: Facts and Figures
Marketing, Strategy
August 17, 2017
Content Marketing: Facts and Figures

Content marketing has been around long enough that you shouldn’t think of it as a trendy buzzword anymore. The question really becomes: Is it right for my business? The answer to that question is absolutely yes. At the heart of content marketing is content. And content in any form is used to tell your brand […]

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8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content

You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last year is completely buried under a year’s worth of content. Am I wrong? When was the last time you promoted a blog from a year […]

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