Marketing

Neuromarketing: What is it and why should you use it?
Marketing, Strategy
June 14, 2018
Neuromarketing: What is it and why should you use it?

We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, articles, blogs – anything and anyone that can offer a suggestion. And, finally, after weighing the options, we make a choice. Choices happen in everyday situations like in restaurants, groceries stores, or movie theaters. Have you […]

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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important

How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through your marketing and brand strategies. But what do you want people to feel? The best place to start is by figuring out what your brand personality is and […]

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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year… right? People don’t care about marketing during the summer… right? Wrong. And if you own your own business or you are in charge […]

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5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing

Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few ways you can overcome the summer slump and get more from your summer marketing strategy. Tweak last year’s strategy We always talk about working with what […]

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5 things about marketing to millennial moms you should know
Marketing, Parents, Public Relations, Strategy
April 12, 2018
5 things about marketing to millennial moms you should know

We’ve written about marketing to moms and dads before. It’s an important topic as the parenting and baby market will keep growing. That being said, with growth brings change, especially when it comes to age groups. Millennials have been a hot topic for a while now. In fact, the overall trend is shifting to discussions […]

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6 marketing trends to look out for in 2018
Business, Marketing, Strategy
March 29, 2018
6 marketing trends to look out for in 2018

What’s old is new again. Picking out marketing trends to look out for is incredibly important to help you shape your own marketing strategy. That being said, make sure you’re not distracted by the shiny new names that are often slapped onto tried and true marketing techniques. While you might want to introduce a few […]

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Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly

Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which means doing things a bit different than your competitors. This can lead to some strange marketing tactics. Some of these marketing tactics are successful, […]

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How to use trending topics in your social media strategy
Marketing, Strategy
March 8, 2018
How to use trending topics in your social media strategy

We all know that social media is important. But how are you using it? As each platform evolves, brands have to face certain challenges (hello Facebook algorithm…), but they also add features that can help brands make their content on social media even better. One of these features is trending topics. Considering two of the […]

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What brands can learn from gender-based campaigns that went up in flames
Business, Marketing, Public Relations, Strategy
March 2, 2018
What brands can learn from gender-based campaigns that went up in flames

Given we are a week away from International Women’s Day, we thought we would reminisce about some of the biggest product and PR fails related to gender-based campaigns. Brands can’t win them all, but these products and campaigns show us how easy it can be to overlook the simplest things when it comes to filling […]

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