Marketing

5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development

Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture out to build your own brand or you are looking to change things up a bit with a rebrand, consider these five things you need to […]

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Social Media FAQ
Marketing
August 2, 2018
Social Media FAQ

Social media can be complicated and time consuming if you take the wrong approach. While there is not one-size-fits-all strategy for every business, there are certain things you should know to help you build a strategy to get you the success you want. Here are some frequently asked questions when it comes to social media […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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9 Types of social media content your brand could be creating right now
Marketing, Public Relations, Strategy
July 19, 2018
9 Types of social media content your brand could be creating right now

We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both your target audience and your established community. And social media makes it possible to do this instantly while keeping significant control over your brand’s message and […]

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Social media… Where to start?
Marketing, Strategy
July 12, 2018
Social media… Where to start?

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building your social […]

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Neuromarketing: What is it and why should you use it?
Marketing, Strategy
June 14, 2018
Neuromarketing: What is it and why should you use it?

Written by Walkiria Arndt We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, articles, blogs – anything and anyone that can offer a suggestion. And, finally, after weighing the options, we make a choice. Choices happen in everyday situations like in restaurants, groceries stores, or […]

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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important

Written by Walkiria Arndt How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through your marketing and brand strategies. But what do you want people to feel? The best place to start is by figuring out what your […]

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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year… right? People don’t care about marketing during the summer… right? Wrong. And if you own your own business or you are in charge […]

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5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing

Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few ways you can overcome the summer slump and get more from your summer marketing strategy. Tweak last year’s strategy We always talk about working with what […]

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