Marketing

8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy

It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because it will help you put together the best strategy. Once you know where your audience hangs out (social media channels, forums, blogs, areas of the city, etc.) […]

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Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features

Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and left more confused than ever… and empty-handed? I went to buy a new mattress and had narrowed the choice down based on price range. The sales […]

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6 tips to help brands market to parents
Marketing, Parents, Strategy
August 24, 2017
6 tips to help brands market to parents

The mom and baby industry is saturated with brands (AKA there is a lot of noise you need to break through if you’re marketing) and more and more competitors are entering the market daily. How do you market to parents? It has become harder and harder for brands to connect with parents in a meaningful […]

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Content Marketing: Facts and Figures
Marketing, Strategy
August 17, 2017
Content Marketing: Facts and Figures

Content marketing has been around long enough that you shouldn’t think of it as a trendy buzzword anymore. The question really becomes: Is it right for my business? The answer to that question is absolutely yes. At the heart of content marketing is content. And content in any form is used to tell your brand […]

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8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content

You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last year is completely buried under a year’s worth of content. Am I wrong? When was the last time you promoted a blog from a year […]

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5 easy steps to your perfect brand voice
Marketing, Strategy
August 3, 2017
5 easy steps to your perfect brand voice

How easy is it for people to recognize your brand if you strip your visual identity away? If you aren’t sure, it might be an interesting exercise to work through with a few of your trusted customers. If you are just getting started, then you get to build a great foundation for your brand voice […]

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6 ways to tap into the power of brand ambassadors
Marketing, Strategy
July 27, 2017
6 ways to tap into the power of brand ambassadors

Whether you call them influencers or brand ambassadors, the reality is that a successful brand ambassador strategy can significantly increase your brand recall and general awareness. There are different levels when it comes to brand ambassadors: Celebrities, influencers (ie. Bloggers and social media stars), and everyday influencers (your customers who are brand champions). Once you […]

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7 things to remember before you run a brand ambassador program
Marketing, Public Relations, Strategy
July 20, 2017
7 things to remember before you run a brand ambassador program

Running a brand ambassador program using everyday influencers is a great idea for many businesses. However, there are a few things that often get overlooked when developing the strategy. Here are seven things to think about before you start and to keep in mind once you have already launched your program. Determine what success looks […]

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6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors

The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy because your friend has something you don’t (FOMO). While so much focus is on influencer marketing, a lot of people forget about everyday influencers. Everyday influencers […]

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