Business

Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?

“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a business owner, this type of answer can be hard to hear because you want to be able to directly connect all of your marketing activities to […]

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How to overcome the end-of-summer business slump
Business, Entrepreneurship, Strategy
September 7, 2017
How to overcome the end-of-summer business slump

Have you hit the end-of-summer business slump? For many, summer is a time for vacations, extra long weekends, and cut back work hours. As an entrepreneur, you probably enjoy those things selectively because you can never really stop hustling! Regardless, as September approaches it’s easy to feel like you are somehow descending into a dark […]

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Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features

Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and left more confused than ever… and empty-handed? I went to buy a new mattress and had narrowed the choice down based on price range. The sales […]

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8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content

You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last year is completely buried under a year’s worth of content. Am I wrong? When was the last time you promoted a blog from a year […]

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What happens when you lose brand control?
Business, Marketing, Public Relations, Strategy
June 22, 2017
What happens when you lose brand control?

As hard as you try, sometimes you just can’t keep a comfortable level of brand control. We have discussed ways you can work towards controlling your messaging, but what happens if things go off the rails? Here are four situations you might face where you will have to deal with a glitch in your brand […]

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8 ways to stay cool with your summer marketing
Business, Marketing, Strategy
May 25, 2017
8 ways to stay cool with your summer marketing

Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in […]

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What comes first: Sales or marketing?
Business, Marketing, Strategy
May 11, 2017
What comes first: Sales or marketing?

Sales and marketing. Marketing and sales. Chicken. Egg… Which comes first? Are they even separate things? While sales and marketing are often grouped together in one role, particularly in smaller organizations, they are actually very different business functions that require different skill sets. There are a million ways to define marketing, but at its core […]

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6 business challenges that can be solved with great marketing
Business, Entrepreneurship, Marketing
May 4, 2017
6 business challenges that can be solved with great marketing

Every business will run into certain business challenges that are unique to their industry, market positioning, and personality. However, there are some challenges that are extremely common that most businesses will run into at some point in their life cycle. Some of these business challenges can be solved with a great approach to your marketing […]

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8 ways to avoid the negative effects of bad marketing
Business, Marketing, Strategy
April 27, 2017
8 ways to avoid the negative effects of bad marketing

Is your marketing helping your business or hurting it? Well, all marketing is good, right? Not so! You could be implementing a bad marketing strategy for your business that is taking up valuable time and money. In the same way that there is a right way and a wrong way to change the oil in […]

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PR Fail of the Month: United Airlines
Business, Public Relations, Strategy
April 13, 2017
PR Fail of the Month: United Airlines

A PR fail can occur accidentally, but sometimes they are highly preventable. It seems as though many businesses haven’t been able to grasp the “we are all connected at all times” aspect of social media so when there is a PR fail, the fallout can be catastrophic. The latest brand casualty is United Airlines. If […]

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