Business

5 Phases of entrepreneurship
Business, Entrepreneurship, Strategy
October 19, 2017
5 Phases of entrepreneurship

Did you ever read those “choose your own adventure” books as a kid? Where you got to certain points in the story where you could choose between two outcomes at a point of decision in the story line? There were usually at least two endings to those books. Entrepreneurship is a lot like those books. […]

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4 Promises to keep as an entrepreneur
Business, Entrepreneurship
October 12, 2017
4 Promises to keep as an entrepreneur

Entrepreneurship is about so much more than just starting a business. It takes planning and a lot of hard work to make it in the long run. Even if you set goals for yourself in the beginning, it can be easy to lose sight of why you started a business to begin with. That’s why […]

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9 Not-so-stupid questions you should ask before launching a business
Business, Entrepreneurship, Strategy
October 5, 2017
9 Not-so-stupid questions you should ask before launching a business

If you’re thinking about starting a new business, here are a few things to consider before you take the plunge. 1: Am I ready to start a business? I am not sure if anyone is ever 100% ready to start a business because there is always some sort of risk. You need to decide whether […]

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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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Does PR increase your sales or not?
Business, Public Relations
September 14, 2017
Does PR increase your sales or not?

“Will PR increase my sales?” It’s a loaded question, and one that we get quite often from clients and potential clients. The short answer is: “it depends.” As a business owner, this type of answer can be hard to hear because you want to be able to directly connect all of your marketing activities to […]

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How to overcome the end-of-summer business slump
Business, Entrepreneurship, Strategy
September 7, 2017
How to overcome the end-of-summer business slump

Have you hit the end-of-summer business slump? For many, summer is a time for vacations, extra long weekends, and cut back work hours. As an entrepreneur, you probably enjoy those things selectively because you can never really stop hustling! Regardless, as September approaches it’s easy to feel like you are somehow descending into a dark […]

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Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features

Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and left more confused than ever… and empty-handed? I went to buy a new mattress and had narrowed the choice down based on price range. The sales […]

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8 ways to reinvent old blog content
Business, Marketing, Strategy
August 10, 2017
8 ways to reinvent old blog content

You take the time to create amazing blog content, but what happens a year down the line? You keep churning out content, and that amazing blog content you created last year is completely buried under a year’s worth of content. Am I wrong? When was the last time you promoted a blog from a year […]

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What happens when you lose brand control?
Business, Marketing, Public Relations, Strategy
June 22, 2017
What happens when you lose brand control?

As hard as you try, sometimes you just can’t keep a comfortable level of brand control. We have discussed ways you can work towards controlling your messaging, but what happens if things go off the rails? Here are four situations you might face where you will have to deal with a glitch in your brand […]

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8 ways to stay cool with your summer marketing
Business, Marketing, Strategy
May 25, 2017
8 ways to stay cool with your summer marketing

Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in […]

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