Business

6 marketing trends to look out for in 2018
Business, Marketing, Strategy
March 29, 2018
6 marketing trends to look out for in 2018

What’s old is new again. Picking out marketing trends to look out for is incredibly important to help you shape your own marketing strategy. That being said, make sure you’re not distracted by the shiny new names that are often slapped onto tried and true marketing techniques. While you might want to introduce a few […]

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Your personal profile matters
Business, Entrepreneurship
March 23, 2018
Your personal profile matters

Whether you’re a business owner, a community manager for a brand, or you’re looking for a job, your personal profile matters. Like it or not, what you say when you’re not speaking on behalf of your company will reflect on your brand’s reputation. And if you’re looking for a job, you better hope your personal […]

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What brands can learn from gender-based campaigns that went up in flames
Business, Marketing, Public Relations, Strategy
March 2, 2018
What brands can learn from gender-based campaigns that went up in flames

Given we are a week away from International Women’s Day, we thought we would reminisce about some of the biggest product and PR fails related to gender-based campaigns. Brands can’t win them all, but these products and campaigns show us how easy it can be to overlook the simplest things when it comes to filling […]

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4 Reasons why your marketing strategy isn’t working
Business, Marketing, Strategy
January 25, 2018
4 Reasons why your marketing strategy isn’t working

Lack of growth or forward movement can be the most frustrating thing when you are running a business. The old adage “if you build it, they will come” really doesn’t apply to brands anymore with so much noise crowding the marketplace. You need to make sure your marketing strategy is on point before you can […]

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How to successfully change up your marketing strategy
Business, Marketing, Strategy
January 18, 2018
How to successfully change up your marketing strategy

Changing up your marketing strategy shouldn’t be done on a whim, and it definitely shouldn’t be a knee-jerk response to a specific event. While you have an existing strategic foundation in place, you still need to put the work in like you are building a strategy from scratch by reviewing all aspects of what’s working […]

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How to turn knowledge into a successful business strategy
Business, Entrepreneurship, Strategy
January 11, 2018
How to turn knowledge into a successful business strategy

Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you first have to learn about it and then implement it as a successful business strategy. […]

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5 Marketing resolutions to make for 2018
Business, Marketing, Strategy
December 7, 2017
5 Marketing resolutions to make for 2018

For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the gym only to see the masses start to shrink by the end of January. By end of March the regular crowd is […]

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6 ways to take a business break over the holidays
Business, Entrepreneurship, Strategy
November 30, 2017
6 ways to take a business break over the holidays

One of the most important things you can do as a business owner is to take a business break – spend time away from your business. It also happens to be the hardest thing to do. And if you have a team that is dedicated to the success of the business, giving them time off […]

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6 reasons entrepreneurs should just say ‘no’ in business
Business, Entrepreneurship, Strategy
November 23, 2017
6 reasons entrepreneurs should just say ‘no’ in business

For many people, saying ‘no’ can be the hardest thing to do. When was the last time you said ‘no’ to someone when it comes to business? Most entrepreneurs don’t feel they can say ‘no’ to opportunities. How can you grow your business if you say ‘no,’ right? Wrong. Sometimes saying ‘no’ is the best […]

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