Business

How to successfully change up your marketing strategy
Business, Marketing, Strategy
January 18, 2018
How to successfully change up your marketing strategy

Changing up your marketing strategy shouldn’t be done on a whim, and it definitely shouldn’t be a knee-jerk response to a specific event. While you have an existing strategic foundation in place, you still need to put the work in like you are building a strategy from scratch by reviewing all aspects of what’s working […]

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How to turn knowledge into a successful business strategy
Business, Entrepreneurship, Strategy
January 11, 2018
How to turn knowledge into a successful business strategy

Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you first have to learn about it and then implement it as a successful business strategy. […]

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5 Marketing resolutions to make for 2018
Business, Marketing, Strategy
December 7, 2017
5 Marketing resolutions to make for 2018

For many, a new year means a fresh start, which includes plenty of resolutions that you may or may not keep. We’re all familiar with the busy start to the year in the gym only to see the masses start to shrink by the end of January. By end of March the regular crowd is […]

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6 ways to take a business break over the holidays
Business, Entrepreneurship, Strategy
November 30, 2017
6 ways to take a business break over the holidays

One of the most important things you can do as a business owner is to take a business break – spend time away from your business. It also happens to be the hardest thing to do. And if you have a team that is dedicated to the success of the business, giving them time off […]

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6 reasons entrepreneurs should just say ‘no’ in business
Business, Entrepreneurship, Strategy
November 23, 2017
6 reasons entrepreneurs should just say ‘no’ in business

For many people, saying ‘no’ can be the hardest thing to do. When was the last time you said ‘no’ to someone when it comes to business? Most entrepreneurs don’t feel they can say ‘no’ to opportunities. How can you grow your business if you say ‘no,’ right? Wrong. Sometimes saying ‘no’ is the best […]

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5 Phases of entrepreneurship
Business, Entrepreneurship, Strategy
October 19, 2017
5 Phases of entrepreneurship

Did you ever read those “choose your own adventure” books as a kid? Where you got to certain points in the story where you could choose between two outcomes at a point of decision in the story line? There were usually at least two endings to those books. Entrepreneurship is a lot like those books. […]

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4 Promises to keep as an entrepreneur
Business, Entrepreneurship
October 12, 2017
4 Promises to keep as an entrepreneur

Entrepreneurship is about so much more than just starting a business. It takes planning and a lot of hard work to make it in the long run. Even if you set goals for yourself in the beginning, it can be easy to lose sight of why you started a business to begin with. That’s why […]

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9 Not-so-stupid questions you should ask before launching a business
Business, Entrepreneurship, Strategy
October 5, 2017
9 Not-so-stupid questions you should ask before launching a business

If you’re thinking about starting a new business, here are a few things to consider before you take the plunge. 1: Am I ready to start a business? I am not sure if anyone is ever 100% ready to start a business because there is always some sort of risk. You need to decide whether […]

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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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