Candace

7 ways small businesses can use video marketing
Marketing, Strategy
November 23, 2018
7 ways small businesses can use video marketing

We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up in the things you think are going to make video marketing hard – it’s too expensive, it takes too long, no […]

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4 Ways to Make Your Brand Irresistible
Marketing, Strategy
November 9, 2018
4 Ways to Make Your Brand Irresistible

Having your own business means that every day requires determination and creativity to keep it working and growing. You need a way to stand out from your competitors and be noticed – you need to become irresistible to your target audience. It will help you catch their attention and then keep it. If you want […]

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5 things to consider for your holiday marketing
Marketing, Strategy
November 5, 2018
5 things to consider for your holiday marketing

Are you one of those people that sees Christmas decorations on the shelves next to Halloween decorations and takes to social media to angrily post that the holidays are being thrust on us waaaaayyyyy too soon. Of course, you are looking for anyone that subscribes to the same feelings you have so you can revel […]

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What is visual marketing and why does it matter?
Marketing, Strategy
October 26, 2018
What is visual marketing and why does it matter?

If you were to open a blog post it is very likely that you would come across the following structure: Image at the top and text below while scrolling down. You see the image first – it will catch your attention for a few seconds until you decide whether or not to read the written […]

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7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience

We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Could it be your brand’s fault? It’s likely that your brand just isn’t connecting with your target audience. Now you have to figure out why that connection isn’t happening. Here […]

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5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development

Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture out to build your own brand or you are looking to change things up a bit with a rebrand, consider these five things you need to […]

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Social Media FAQ
Marketing
August 2, 2018
Social Media FAQ

Social media can be complicated and time consuming if you take the wrong approach. While there is not one-size-fits-all strategy for every business, there are certain things you should know to help you build a strategy to get you the success you want. Here are some frequently asked questions when it comes to social media […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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9 Types of social media content your brand could be creating right now
Marketing, Public Relations, Strategy
July 19, 2018
9 Types of social media content your brand could be creating right now

We’ve all heard the saying “Content is King” and if you haven’t… well… you have now! Creating content is a great way for you to connect directly with both your target audience and your established community. And social media makes it possible to do this instantly while keeping significant control over your brand’s message and […]

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Social media… Where to start?
Marketing, Strategy
July 12, 2018
Social media… Where to start?

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building your social […]

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